Senior TikTok Shop Manager

Diamond Bar, CA (On-site)

$70K/yr – $90K/yrSenior Level4+ years expFull time

Posted 3 days ago

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Job Summary

Own the TikTok Shop business strategy and drive GMV through merchandising, promotions, content, and campaigns while leading daily store operations and reporting to leadership.

  • Own overall strategy and goals
  • Drive growth via campaigns, merchandising, and content
  • Collaborate with creators, livestreams, and agencies

Job Description

Responsibilities

  • Own the overall TikTok Shop business strategy and performance goals.
  • Drive GMV growth through merchandising, promotions, content strategy, and campaign execution.
  • Manage daily store operations including product catalog, pricing, inventory coordination, and storefront optimization.
  • Develop and execute TikTok Shop campaigns aligned with business objectives.
  • Partner with creators, affiliates, livestream teams, and agencies to expand reach and sales.
  • Analyze sales data and customer insights to improve conversion and profitability.
  • Report performance results, opportunities, and strategic recommendations to leadership.

Requirements

  • 4+ years of experience in e-commerce operations, marketplace management, or digital retail.
  • Hands-on experience managing TikTok Shop, Amazon, Shopify, or similar marketplace platforms.
  • Strong understanding of marketplace operations, including catalog management, promotions, fulfillment coordination, and seller performance metrics.
  • Experience managing sales performance reports and using data to drive operational improvements.
  • Strong attention to detail with excellent organizational and problem-solving skills.
  • Ability to work independently and take ownership of business outcomes.

Preferred

  • Experience working with creators, agencies, livestream teams, or affiliate programs is a plus.
SUNNY DISTRIBUTOR INC. logo

SUNNY DISTRIBUTOR INC.

Fit for Everyone: At Sunny Health & Fitness, we believe a quality workout experience and healthy lifestyle should be within reach of anyone who wants it.Our mission is to make fitness accessible to everyone. Whether fit or not, young or old; busy professionals, students, and stay-at-home parents alike. Every size, budget, and ability is invited into the Sunny family.From treadmills to cycle bikes and everything in between, Sunny has a wide array of fitness products for both home users and elite fitness pros.With 21 years of fitness as a specialty, Sunny Health & Fitness is widely recognized as a premiere distributor of high quality health & fitness products.

Founded in 2002
La Puente, California, USA
74 employees (20 in marketing)

Traffic Signals

Monthly Visitors
374.5K
Monthly Google Ads Budget
$28.6K
Traffic Source Mix
Search
53.2%
Direct
36.1%
Referral
5.7%
Social
3%
Paid
1.9%

Headcount Trend

Current headcount: ~74

Marketing Team

Marketing Team Size
18 (24% of company)
Marketing Roles Posted (Last 30 Days)
7

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