Responsibilities

• Lead strategy development across multiple client accounts, from discovery and research through campaign planning and post-launch analysis.
• Develop audience insights, competitive analysis, cultural research, and strategic frameworks that inform creative and media direction.
• Write clear, inspiring creative briefs that help teams align around a strong strategic direction.
• Partner closely with Creative, Account, Project Management, and Production teams throughout the full lifecycle of a project.
• Facilitate workshops, discovery sessions, and strategic presentations with clients and internal teams.
• Build brand positioning, messaging frameworks, communication strategies, and go-to-market recommendations.
• Support integrated campaigns across digital, social, experiential, retail, content, and brand initiatives.
• Contribute to new business pitches, thought leadership, and agency growth initiatives.
• Help elevate strategic thinking across the agency through collaboration and mentorship.

Requirements

• 6+ years of experience in Strategy, Brand Planning, Communications Planning, or a related role within a creative, branding, or marketing agency environment.
• Strong experience developing brand and campaign strategy across different industries and audiences.
• Ability to transform research, trends, and data into actionable creative direction and compelling narratives.
• Strong presentation and storytelling skills, both written and verbal.
• Experience facilitating workshops, discovery sessions, and client conversations.
• Strong understanding of integrated marketing and how strategy translates across channels and touchpoints.
• Comfortable working in a fast-paced, collaborative environment with shifting priorities and multiple projects running simultaneously.
• Experience with research and insights tools such as GWI, Mintel, Kantar, or similar platforms is a plus.
• Curiosity, emotional intelligence, adaptability, and strong collaboration skills are essential.

Preferred

• Experience working with consumer brands, Telecom, retail, lifestyle, entertainment, or technology clients.
• Experience contributing to business development or pitch processes.
• Familiarity with social listening, trend forecasting, or audience segmentation methodologies.