Director New Business Venture Global Strategic Marketing
Johnson & Johnson
USA (Remote)
$150K/yr - $259K/yrIn-houseFull-timeDirector/executive7+ years exp.
1 day ago
Senior Strategist
Chicago, IL (On-site)
$100K/yr – $120K/yrSenior Level5+ years expFull time
Posted 3 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own cultural strategy and social activation for a major brand, turning insights into briefs, playbooks, and culture-led campaigns that blend creative with paid and owned channels.
- Strategic ownership: translate culture signals into briefs and social playbooks guiding creatives and partners.
- Social & paid alignment: leverage social listening and multi‑platform opportunities to shape activations and content with cross‑channel impact.
- Team enablement: lead a pod of Creatives, Social Copywriters, and Content Creators and directly manage two Social Media Managers.
Job Description
- STRATEGIC THINKING: Maintain a deep understanding of the brand, audiences, business priorities, competition, and industry trends. You will work on creative briefs, comms plans, campaign rollouts, and thought leadership, among other things, ensuring strategic thinking is incorporated in all aspects of the agency’s work.
- CULTURAL STRATEGY & CREATIVE BRIEF DEVELOPMENT: Translate the events, trends, and conversations surrounding our brands into inspiring creative opportunities and proactive briefs that allow these brands to participate in culture quickly and effectively. Identify the passion points and topics a brand should engage in, delivering insights that will inspire creative teams and meaningfully impact businesses.
- COLLABORATION WITH CREATIVE TEAMS: Work closely with the Creative team to brainstorm, generate thought starters, and actively help them hone their work.
- PASSION FOR SOCIAL MEDIA: Stay updated on the latest social media platforms and trends, ensuring that Creatives and Brand Partners understand how to operate in a constantly changing social media landscape.
- UNDERSTANDING OF PAID MEDIA: Understand ad units, media opportunities, and post content options in a complex multi-platform online environment to make strategic recommendations for creating and amplifying work that reaches the right audience, with both paid and owned media.
- SOCIAL PLAYBOOK DEVELOPMENT: Oversee social media playbook development with an eye for solid brand DNA, voice, and platform strategy.
- SOCIAL LISTENING: Translate social listening data and media insights into strategic recommendations that help inform brand activations and social content.
- PRESENTATION SKILLS: Strong communication skills, excellent writing ability, and enthusiastic presentation skills. Translate big and complex ideas clearly and effectively into simple, compelling stories and presentations to help get ideas approved by Brand Partners.
- TEAM MANAGEMENT: Work with a pod structure consisting of Creatives, Social Copywriters, and Content Creators, and directly manage two Social Media Managers. Help your Social Media Managers develop planned and reactive social briefs, deploy daily content, and manage the relationship with Brand Partners.
The Kitchen North America
The Kitchen is the inside agency for Kraft Heinz, based in Toronto & Chicago, built to craft culture-defining moments for the world's biggest feel-good food brands. What makes us different? The way we work. Our team of creatives, strategists, producers, designers, and content creators work directly with our brand partners to unlock creativity and deliver breakthrough ideas at the speed of culture.
Traffic Signals
Monthly Visitors
151.5K
Monthly Google Ads Budget
$13.4K
Traffic Source Mix
Search
58.7%
Direct
32.6%
Referral
6%
Social
2.2%
Paid
0.4%
Headcount Trend
Current headcount: ~167
Marketing Team
Marketing Team Size
64 (38% of company)
Median Tenure
1.1 years
Marketing Roles Posted (Last 30 Days)
4
