Responsibilities

• Develop Insight-Driven Influencer Strategies
• Translate client briefs into clear, actionable influencer strategies that align with business goals and campaign KPIs. Build thoughtful plans that define creator mix, targeting, flighting, and testing approaches while balancing data-driven insights with creative, platform-native ideas.
• Build Strategic Plans that Drive Performance
• Design influencer programs that connect brand objectives with measurable outcomes. Identify opportunities to optimize performance, improve efficiency, and drive stronger results across campaigns.
• Partner Cross-Functionally to Bring Strategies to Life
• Collaborate closely with sales, media, and execution teams to ensure strategies are actionable and set up for success. Align on audience targeting, amplification approaches, and campaign execution to deliver cohesive, high-performing programs.
• Support Pitches and Client Engagements
• Contribute to pitch development by shaping strategic narratives and building clear, compelling recommendations. Participate in client presentations, helping communicate strategy and respond to questions with confidence and clarity.
• Leverage Insights and Trends to Inform Strategy
• Stay ahead of social trends, platform updates, and the evolving creator landscape. Use data, research, and tools to uncover insights, inform recommendations, and continuously strengthen strategic approaches.
• Guide Testing, Optimization, and Performance Improvement
• Help define testing frameworks and optimization plans that improve campaign outcomes over time. Analyze performance and translate learnings into actionable recommendations that refine creator selection, content direction, and overall strategy.