Responsibilities - Develop integrated digital shelf content and commerce search strategies aligned to business and client goals - Translate client briefs, brand objectives, and consumer insights into actionable plans across Amazon, Walmart, Target, Kroger, Instacart, and other retailer platforms - Build SEO- and retailer-informed frameworks across PDP copy, imagery, taxonomy, keywords, and below-the-fold content - Conduct keyword research, competitor analysis, share-of-search assessment, and identify growth opportunities from search behavior - Integrate keyword and search data into natural, human-first content while applying retailer guidelines and platform constraints - Lead insight-to-creative translation and turn complex data into clear recommendations and strategy - Optimize discoverability, ranking, visibility, and share of search across key retailer platforms - Make data-backed recommendations to improve content performance, PDP quality, and conversion-driving messaging - Analyze content and search effectiveness to refine keywords, taxonomy, messaging, and content alignment - Continuously evolve strategies based on performance data, search behavior, retailer algorithm updates, and platform changes - Collaborate cross-functionally with Search, Content, Creative, and Client teams to develop integrated strategies - Lead content and search workstreams, ensuring alignment across strategy, execution, and optimization - Build, deliver and present strategies, insights, and recommendations clearly and confidently to internal and external stakeholders - Support the growth of junior team members by reviewing work, sharing feedback, and contributing to capability building across content and search disciplines - Stay current on retailer AI tools, AI-driven search capabilities, and evolving retailer algorithms - Track content, discoverability, and digital shelf trends to apply forward-looking approaches across platforms - Contribute to thought leadership and help shape best practices across content and search disciplines