Own a cross-retailer digital shelf and search program, translating brand, consumer, and search insights into high‑performing product content and discoverability plans across retailer platforms.

• Lead integrated digital shelf content and commerce search strategy, translating brand, consumer, and search insights into high-performing product content and discoverability plans across retailer platforms.
• Develop integrated digital shelf content and commerce search strategies aligned to business and client goals
• Translate client briefs, brand objectives, and consumer insights into actionable plans across Amazon, Walmart, Target, Kroger, Instacart, and other retailer platforms
• Build SEO- and retailer-informed frameworks across PDP copy, imagery, taxonomy, keywords, and below-the-fold content
• Conduct keyword research, competitor analysis, share-of-search assessment, and identify growth opportunities from search behavior
• Integrate keyword and search data into natural, human-first content while applying retailer guidelines and platform constraints
• Lead insight-to-creative translation and turn complex data into clear recommendations and strategy
• Optimize discoverability, ranking, visibility, and share of search across key retailer platforms
• Make data-backed recommendations to improve content performance, PDP quality, and conversion-driving messaging
• Analyze content and search effectiveness to refine keywords, taxonomy, messaging, and content alignment

Notes: this field is trimmed to the first 10 responsibilities as visible content per the rules.