Senior Specialist, Retail Media Strategy & Activation at Kepler Group | New York City, NY | $74K/yr – $85K/yr

Senior Specialist, Retail Media Strategy & Activation

New York City, NY (Hybrid)

$74K/yr – $85K/yrSenior Level3+ years expFull time

Posted 4 weeks ago

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Job Summary

Own cross-retailer activation strategy for social and RMN channels, translating platform updates into client opportunities and optimizing for long-term value using retail data.

Own multi-retailer activation and campaign execution across Meta, TikTok, and YouTube.
Develop testing and optimization frameworks for creative, audiences, and retail-data bidding on emerging platforms.
Bridge retail data insights to strategic recommendations and ensure harmonized paid social and programmatic efforts.

Job Description

Responsibilities

Partner with clients to map business goals to advanced activation strategies across Meta, TikTok, and YouTube, while leveraging Retail Media Networks (RMNs) to capture high-intent shoppers.
Lead the end-to-end execution of complex campaigns, ensuring seamless integration between social commerce storytelling (e.g., Meta Collaborative Ads) and programmatic precision.
Go beyond basic metrics to analyze the "so what." Use commerce and retail data to uncover deep consumer insights, optimize for long-term value (LTV), and refine multi-touch attribution models.
Develop and execute robust A/B testing frameworks (creative, audience, and retail-data bidding) to constantly push the boundaries of what’s possible on emerging platforms like TikTok.
Act as a strategic consultant for your clients, translating technical platform updates and retail network shifts into actionable business opportunities during weekly, monthly, and annual reviews.
Collaborate with internal teams to ensure Paid Social and Retail Media programmatic efforts (via Criteo, Walmart Connect, Target Roundel, etc.) are harmonized to maximize reach and minimize frequency fatigue.

Requirements

1–3+ years of full-time experience in digital media optimization, with an emphasis on performance and/or commerce marketing.
Proven experience utilizing programmatic DSPs or retail aggregators (such as Criteo) to drive full-funnel activation and retail media network integration. Exposure to Walmart Connect or Target Roundel is a major plus.
Proven ability to move beyond execution into "Activation Strategy"—understanding how creative assets, retailer first-party data, and platform algorithms work together.
Advanced analytical skills with the ability to turn complex Excel data or BI tools into compelling slide decks and strategic narratives for clients.
A self-starter attitude with the ability to manage complex, multi-retailer workloads in a fast-paced, collaborative environment.