Responsibilities

• Partner with clients to map business goals to advanced activation strategies across Meta, TikTok, and YouTube, while leveraging Retail Media Networks (RMNs) to capture high-intent shoppers.
• Lead the end-to-end execution of complex campaigns, ensuring seamless integration between social commerce storytelling (e.g., Meta Collaborative Ads) and programmatic precision.
• Go beyond basic metrics to analyze the "so what." Use commerce and retail data to uncover deep consumer insights, optimize for long-term value (LTV), and refine multi-touch attribution models.
• Develop and execute robust A/B testing frameworks (creative, audience, and retail-data bidding) to constantly push the boundaries of what’s possible on emerging platforms like TikTok.
• Act as a strategic consultant for your clients, translating technical platform updates and retail network shifts into actionable business opportunities during weekly, monthly, and annual reviews.
• Collaborate with internal teams to ensure Paid Social and Retail Media programmatic efforts (via Criteo, Walmart Connect, Target Roundel, etc.) are harmonized to maximize reach and minimize frequency fatigue.

Requirements

• 1–3+ years of full-time experience in digital media optimization, with an emphasis on performance and/or commerce marketing.
• Proven experience utilizing programmatic DSPs or retail aggregators (such as Criteo) to drive full-funnel activation and retail media network integration. Exposure to Walmart Connect or Target Roundel is a major plus.
• Proven ability to move beyond execution into "Activation Strategy"—understanding how creative assets, retailer first-party data, and platform algorithms work together.
• Advanced analytical skills with the ability to turn complex Excel data or BI tools into compelling slide decks and strategic narratives for clients.
• A self-starter attitude with the ability to manage complex, multi-retailer workloads in a fast-paced, collaborative environment.

Preferred

• Exposure to Walmart Connect or Target Roundel is a major plus

Benefits

• Healthcare/Dental/Vision
• Unlimited PTO
• 401k Contributions
• $75/mo Wellness Stipend
• $100/mo Mobile Phone Stipend
• $50/mo Internet Stipend
• $500/yr Annual Learning Stipend
• $2,000/yr Annual Tuition Stipend
• One-time $200 New Hire Home Office Equipment Stipend
• Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave