Responsibilities

• Assist in planning, coordinating, and executing marketing programs targeted at specific client segments
• Collaborate with cross-functional teams, including content, digital, product, and commercial teams to ensure timely and effective program execution.
• Support the creation of marketing assets such as email templates, landing pages, and digital ads, ensuring they align with program objectives and segment needs.
• Partner with Market Research & Analytics team to prepare and present weekly, monthly, and ad hoc performance reports, summarizing insights and identifying trends to share with stakeholders.
• Ensure data integrity and accuracy in all reporting efforts, maintaining organized documentation for reference.
• Conduct research on customer segments, industry trends, and competitor activities to support marketing strategy development.
• Assist in updating customer personas and segment profiles based on data analysis and industry research.
• Gather feedback from the sales team on program performance and insights from customer interactions to inform future initiatives.
• Act as a liaison between the Markets Marketing team and other departments, ensuring smooth collaboration and information sharing.
• Coordinate with external vendors and agencies as needed to support program initiatives.
• Maintain clear and consistent communication with team members, sharing updates on program progress and performance.

Requirements

• 2-4 years of relevant experience in marketing and program management, ideally within a B2B, financial services or agency context.
• Excellent organizational and project management skills with attention to detail.
• Ability to communicate effectively and work collaboratively with cross-functional teams in a fast-paced environment.
• A proactive, problem-solving mindset, with a willingness to learn and adapt to new tools and processes.

Benefits

• BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.
• BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.