Senior Specialist, Performance Marketing Optimization

Alexandria, VA (Hybrid)

$85K/yr – $100K/yrSenior Level4+ years expFull time

Posted 3 months ago

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Job Summary

Own marketing performance analytics to guide SHRM’s investment and executive reporting.

  • Define and maintain KPIs, benchmarks, and scorecards for marketing impact.
  • Present clear summaries of trends and results for leadership.
  • Coordinate with BI and Martech to ensure aligned metrics and insights.

Job Description

Responsibilities

  • Help define, refine, and maintain KPIs, benchmarks, and scorecards that guide SHRM’s marketing investment and strategic priorities. Stay aware of evolving ...
  • Develop and maintain clear, easy-to-understand marketing performance summaries that highlight key trends. Track results across the full marketing ...
  • Work with Martech and Automation teams to ensure tools, tracking, and processes support accurate reporting and meaningful insights.
  • Support quarterly business reviews and executive updates through summaries, visuals, and storytelling that connect marketing activity to outcomes. Provide ...
  • Collaborate closely with the Business Intelligence team to align metrics, share learnings, and ensure consistent visibility across the organization.

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or a related field. 4–6 years of experience in marketing performance, insights, reporting, or ...
  • Strong understanding of marketing funnels, channel performance, and campaign evaluation. Ability to simplify complex information and communicate clearly with ...
  • Highly collaborative approach and ability to work cross-functional across multiple teams and priorities. Strong attention to detail, reliability, and commitment to ...
    Utah SHRM logo

    Utah SHRM

    The Utah Human Resources State Council (Utah SHRM) exists to serve the community, the needs of HR professionals, the leaders and volunteers of local SHRM chapters, and to advance the interests of the HR profession.

    North Salt Lake, Utah, USA
    8 employees (2 in marketing)

    Traffic Signals

    Monthly Visitors
    1M
    Monthly Google Ads Budget
    $98.6K
    Traffic Source Mix
    Search
    43.9%
    Direct
    46.8%
    Referral
    6.8%
    Social
    1.3%
    Paid
    1%

    Headcount Trend

    Current headcount: ~8

    Marketing Team

    Marketing Team Size
    1 (13% of company)
    Marketing Roles Posted (Last 30 Days)
    3