Responsibilities

• Partner with agencies and internal stakeholders to develop paid media strategies aligned with business objectives and performance goals
• Support budget allocation, media mix optimization, and KPI planning to drive growth
• Collaborate with Activation teams to monitor performance, deliver reporting, and identify optimization opportunities across Brand and Performance campaigns
• Build and manage stakeholder relationships, providing clear communication on media plans, performance, and recommendations
• Identify and execute testing initiatives (e.g., brand lift, incrementality, creative testing) to generate actionable insights
• Partner with Audience and Stakeholder teams to develop full - funnel targeting strategies
• Stay current on platform capabilities, industry trends, attribution approaches, and best practices across paid media channels
• Proactively recommend improvements to campaign setup, measurement, and go - to - market processes
• Build strong cross - functional partnerships across Business teams, Creative, Analytics, Communications, Marketing Operations, and external agencies

Requirements

• Strong understanding of the programmatic , social and search media landscapes
• BA or equivalent with emphasis on coursework in marketing, advertising, or paid media a plus
• 2 - 4 years of Paid Media experience, proven experience managing multi - channel digital advertising campaigns with significant budgets
• Ability to easily transition from high level strategic thinking to creative and detailed execution
• Ability to manage multiple projects in a fast - paced, deadline - driven environment
• A self - motivated drive to learn & strong openness to feedback
• Organizational prowess to track a high volume of deliverables and priorities
• Ability to analyze raw data and formulate insights to tell a meaningful story to stakeholders
• Excellent interpersonal and relationship management skills
• Strong verbal, written communication and presenting skills

Nice To Have

• Hands on experience in the following tools a plus: Tableau, Smartly, Meta, The Trade Desk, Innovid, Google Ads, Jira

Benefits

• Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
• MORE employee discounts on lodging, food, gear, and mountain shuttles
• 401(k) Retirement Plan
• Employee Assistance Program
• Excellent training and professional development
• Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
• Free ski passes for dependents
• Critical Illness and Accident plans