Senior Specialist, Media Activation

New York City, NY (Hybrid)

$74K/yr – $85K/yrSenior Level1+ years expFull time

Posted 5 weeks ago

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Job Summary

Own multi-channel retail media with strong Amazon focus, turning AMC data into measurable impact across paid search, social, and TV formats.

  • Lead end-to-end campaign setup and optimization for Amazon DSP and Sponsored Ads, incorporating AMC data to drive full-funnel ROAS and new-to-brand lift.
  • Translate client goals and retail constraints into actionable media plans and insights that inform cross-channel strategies.
  • Collaborate with a small team to deliver weekly to annual performance insights and closed-loop measurement using clean room data.

Job Description

Responsibilities

  • Refine your expertise in leveraging digital media channels for maximum impact—with a heavy focus on the Amazon Advertising suite (Amazon DSP, Sponsored Products, Sponsored Brands, Sponsored Display), alongside social, search, video/Advanced TV (including Prime Video, Freevee, FireTV), and broader programmatic DSPs.
  • Support your clients and vendors; track, escalate, and solve client issues related to media performance, inventory, and retail readiness.
  • Partner with clients to understand their business goals, e-commerce/marketing objectives, and competitive constraints within the retail media landscape.
  • Work closely with your Manager and other Kepler team members to design and execute sophisticated, full-funnel media programs that deliver breakthrough client results.
  • Execute and monitor all aspects of campaign setup, pacing, and optimization; measure performance using sophisticated data analysis and retail metrics (e.g., ROAS, New-to-Brand, glance views).
  • Contribute to weekly, monthly, and annual client insights and strategy reports; leverage data from Amazon Marketing Cloud (AMC) and other clean rooms to contribute to ongoing program analysis and closed-loop measurement.

Requirements

  • 1–3+ years of full-time digital optimization experience required, with a strong preference for hands-on experience running Amazon DSP and Amazon Sponsored Ads (or equivalent major Retail Media Networks). Experience with Google Ads, Meta Ads, or other programmatic DSPs is a plus.
  • Strong interest and/or experience in client services, digital media, and e-commerce growth strategies.
  • Ability to “do what it takes” and manage a complex workload that spans program execution, continuous optimization, and client communications.
  • Strong analytical skills, and comfort with MS Excel, data analysis, and internet technologies. Familiarity with SQL or Amazon Marketing Cloud (AMC) is a significant advantage.
  • Excellent listening and communication skills with a strong ability to translate complex media metrics into actionable business insights for clients.
  • Ability to self-manage, juggle multiple priorities, and pay strong attention to detail in a fast-moving marketplace environment.
  • Ability to contribute to a fast-paced, entrepreneurial, collaborative team environment.

Benefits

  • Healthcare/Dental/Vision
  • Unlimited PTO
  • 401k Contributions
  • $75/mo Wellness Stipend
  • $100/mo Mobile Phone Stipend
  • $50/mo Internet Stipend
  • $500/yr Annual Learning Stipend
  • $2,000/yr Annual Tuition Stipend
  • One-time $200 New Hire Home Office Equipment Stipend
  • Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave

Marketing Team

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