Responsibilities

• Supporting onboarding and engagement lifecycle strategies across email, push, PC notifications, and other CRM channels
• Designing journey logic, messaging frameworks, and personalization strategies for early-stage customers
• Partnering with Marketing Operations to ensure accurate execution of journeys and campaigns
• Defining test-and-learn roadmaps, including A/B and multivariate testing strategies
• Analyzing performance to optimize activation, engagement, and retention KPIs
• Collaborating with Product and Data & Analytics teams to align journeys with product behavior and insights
• Contributing to lifecycle playbooks and best practices

Requirements

• 5+ years of experience in CRM, lifecycle marketing, or customer engagement roles
• Strong experience designing onboarding or engagement journeys within a CRM platform
• Comfort working with performance metrics, funnels, and experimentation frameworks
• Experience partnering with execution teams while owning strategy and optimization
• Excellent storytelling and communication skills
• A test-and-learn mindset with attention to detail
• Strong project management and organizational skills
• You are a problem-solver, solutions-focused, and enjoy being part of a collaborative team

Benefits

• Bonus Program
• Pension and Retirement Plans
• Medical, Dental and Vision Coverage
• Paid Time Off
• Paid Parental Leave
• Support for Community Involvement
• Diversity and inclusion commitment (McAfee benefits description)