Responsibilities

• Develop and execute strategic marketing plans for new product launches and enhancements.
• Partner with product management and cross‑functional collaborators to influence initiatives throughout the New Solution Introduction (NSI) process.
• Create clear and compelling positioning, value propositions, and messaging tailored to education buyer personas, use cases, and market needs.
• Apply market trends, customer insights, and competitive intelligence to inform strategy, prioritization, and messaging decisions.
• Partner with marketing teams to produce high-impact campaigns and content such as blogs, white papers, and customer stories.
• Partner with sales enablement to develop bill of materials (BOM) that includes compelling pitch decks, battle cards, FAQs, and product sheets.
• Present recommendations and insights to senior and executive partners, translating product value into business impact.

Requirements

• Bachelor’s degree and 8+ years of experience in product marketing or a related field.
• Experience marketing or selling solutions to education-focused facilities, infrastructure, asset and operations management, and/or capital planning software.
• Solid understanding of SaaS business models and go‑to‑market execution.
• Experience developing product marketing strategies that support growth with new and existing clients.
• Ability to manage multiple initiatives, prioritize effectively, and achieve desired outcomes.
• Demonstrated ability to develop product positioning and messaging frameworks.
• Clear and concise written and verbal communication skills.
• Strong presentation skills a requirement, including presenting to senior leadership.
• Location: Fully remote in USA

Preferred

• Strategic problem solver who combines analysis with action and follow‑through.
• Curious, data-driven, and client-focused.
• Interest in understanding the maintenance and operations industry and how technology supports it.
• Strong organizational and project management skills, with the ability to manage competing priorities.
• Willingness to take ownership, make recommendations, and move initiatives forward.
• Effective collaborator who builds productive relationships across teams.
• Commitment to continuous learning and improvement.
• Comfortable navigating change and ambiguity while maintaining momentum.
• Contributes positively to team effectiveness and shared goals.

Benefits

• The Brightly culture
• We’re guided by a vision of community that serves the ambitions and wellbeing of all people, and our professional communities are no exception. We model that ideal every day by being supportive, collaborative partners to one another, conscientiously making space for our colleagues to grow and thrive. Our passionate team is driven to create a future where smarter infrastructure protects the environments that shape and connect us all. That brighter future starts with us.
• Brightly maintains a Drug Free workplace in accordance with applicable law.