Responsibilities

• Social Strategy: Develop strategic organic social plans for the brand across Facebook, Instagram, Pinterest, YouTube, TikTok, and emerging channels.
• Content & Campaign Coordination: Coordinate social content for product launches, seasonal campaigns, partnerships, and brand moments for global franchise partners.
• Cross-Functional Alignment: Partner with creative, digital marketing, merchandising, and ecommerce teams to align messaging and campaign timing.
• Content Planning & Recaps: Develop social briefs, content calendars, and campaign recaps.
• Trend & Competitor Monitoring: Monitor trends, viral moments, platform updates, and competitor activity to find opportunities.
• Performance Analytics: Track and report social performance metrics, engagement, reach, and conversion insights.
• Influencer Campaigns: Develop influencer and creator campaigns.
• Community & Brand Voice: Support community management and brand voice consistency across global accounts.
• Program Management: Manage multiple projects simultaneously in a fast-paced retail environment.
• Leadership Reporting: Present campaign results and recommendations to leadership stakeholders.

Requirements

• Bachelor’s degree in Marketing, Communications, PR, Journalism, or related field
• 4–6+ years of experience in social media marketing, digital marketing, or brand communications
• Experience managing social campaigns for consumer, retail, beauty, fashion, or lifestyle brands preferred
• Ability to think innovatively and creatively and change course as needed to achieve desired results
• Strong understanding of TikTok, Instagram, Meta platforms, and emerging social trends
• Experience with social scheduling and analytics tools (Sprinklr, Sprout Social, Later, Dash Hudson, etc.)
• Excellent copywriting, communication, and presentation skills
• Strong project management and organizational abilities
• Ability to collaborate across cross-functional teams and manage competing priorities
• Experience working with creative production and campaign development preferred
• Some travel required

Preferred

• Paid social knowledge
• Influencer marketing experience
• PR/social integration
• Creative briefing and feedback
• Analytics and reporting interpretation
• Leadership or mentoring experience
• Experience supporting global or omni-channel campaigns

Benefits

• Bath & Body Works associates are the heart of our business. That’s why we’re proud to offer benefits that empower you to Dream Bigger & Live Brighter. Benefits for eligible associates include:
• Robust medical, pharmacy, dental and vision coverage. Onsite wellness center and pharmacy at the Columbus, OH home office
• 401k with company match and Associate Stock Purchase with discount
• No-cost mental health and wellbeing support through our Employee Assistance Program (EAP)
• Paid time off and paid parental leave, plus family & lifestyle programs including childcare discounts
• Tuition reimbursement and scholarship opportunities for post-secondary education
• 40% merchandise discount and gratis
• Visit bbwbenefits.com for more details