Responsibilities

• Own end-to-end creation of short-form, platform-optimized content (Stories, Reels, Carousels, etc), while staying aligned with REP brand guidelines.
• Ensure all content is optimized for mobile-first viewing, adheres to best practices and stays ahead of relevant social trends
• Deliver engaging content that supports audience growth and engagement on core platforms: Instagram, Facebook, TikTok & YouTube
• Foster community through engaging content on our private Facebook Group
• In collaboration with the Partnerships team, support creative input/insight within our influencer briefs to generate UGC content worth sharing & growing our audience on TikTok & Instagram
• Partner with event teams to create on-the-ground, engaging content from activations, athlete appearances, and large-scale events.
• Work closely with the social team & external agency to ensure creative content supports all campaign objectives, KPIs and brand growth
• Deliver creative ideas during campaign planning sessions, leveraging insights from trends, audience behavior and competitive analysis
• Partner with cross-functional teams (product, partnerships/athletes, creative) to translate brand stories into compelling social storytelling
• Support apparel and Purist content as needed, though equipment focus will always be primary

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• 5+ years of experience in content creation, ideally at a consumer brand with demonstrated success of growing followers & overall engagement
• Strong portfolio showcasing short-form video, photography & storytelling, as well as examples of brand social media growth
• Experience with editing software such as Canva, CapCut, Adobe Creative Studio or Final Cut Pro
• Ability to shoot high-quality mobile-first content (lighting, audio, composition, etc) – both photography & video
• Strong communication, project management skills and professionalism
• Self-starter with willingness to work independently, manage multiple projects and thrives in a fast-paced, collaborative environment
• Excellent verbal and written communication skills.
• Passion for fitness, performance, or community-led brands is a strong plus.
• Actively stay up with trends on social to know what is working, and a self-learner via YouTube/forums/social.

Preferred

• love experimenting with emerging formats like AI
• self-learner via YouTube/forums/social

Benefits

• Day One Benefits!
• Medical, Dental, Vision (Competitive Benefits Packages Available)
• Health Savings Account (HSA) with employer contributions
• Flexible Spending Account (FSA) options
• LTD/STD, Life and AD&D (100% premiums covered by REP)
• 401k and Roth options with employer match up to 4%
• Employee Assistance Program (EAP)
• 4 weeks of PTO accrued during your first year
• 48 hours of sick leave annually
• 7 paid company holidays with an additional floating holiday