Responsibilities

• This role will support Enterprise social efforts with an enhanced focus on Wake Forest University School of Medicine and our Innovation Quarter.
• This role is mostly remote, but candidates must be local to Winston-Salem market to routinely be on site to capture content and provide event and activation coverage.
• Travel to Wake Forest University School of Medicine, Charlotte campus for occasional Team Meetings
• Primary hours are first shift, but occasional night or weekend event coverage will be necessary.
• Contributes to development of the overall social media strategy through posting regularly on Advocate Health’s platforms With primary focus on Wake Forest University School of Medicine and Innovation Quarter (i.e. Facebook, Instagram, LinkedIn, etc.) to inform internal and external stakeholders what the Advocate Health brand offers, to increase engagement, maintain reputation and promote system and generate buzz around marketing campaigns.
• Crafts strategies, creates daily posts and implements paid ad strategies for platforms with branded and professional images that increase brand awareness, build reputation and foster engagement amongst our communities.
• Travels to locations to photograph and film evergreen and on-trend content for social media.
• Consistently monitor pages to ensure comments within community are appropriate, and promptly addresses community comments, reviews, questions and/or concerns.
• Stays ahead of social media content industry news and best practices. Provides input into strategic direction for brand’s social media channels. Participates in creative brainstorming sessions to develop new, more effective ways of engaging social space.
• Assists as liaison between operations and system teams to support content through social media promotion (internally and externally). Assists community management coverage.

Requirements

• Licensure, Registration, And/or Certification Required None Required.
• Education Required - Bachelor’s degree in communications, journalism, public relations, marketing, advertising or other business-related field, or bachelor’s degree combined with relevant experience.
• Experience Required - Typically requires 5 years of experience in day-to-day management of social media platforms.
• Knowledge, Skills & Abilities Required - Organized and detail oriented. - Strong written and oral communication skills. - Ability to operate independently in a self-directed, deadline-driven environment. - Ability to collaborate effectively with all levels of clinicians, management, executives, etc. - Advanced expertise in social media management and analytics tools, Microsoft Office products and familiarity with WordPress. - Ability to develop social media strategies and tactics and effectively communicate recommendations to external communications leadership, under the guidance of social media leadership - A flair for creating persuasive content and communicating effectively (and differently) depending on the medium. - Proactive, independent and takes initiative with consistent follow through. Results oriented. - Superior time management skills, with capability of working with and meeting deadlines. Ability to handle tasks and complete work accurately and within a short timeframe. - Ability to think critically, seek understanding of complex concepts, work to synthesize information, and create clarity to support sound decision-making. - Strategic thinker with ability to work in a team environment on initiatives that drive business results. - Thrives in a fast-paced environment, having a change mindset and comfortable navigating ambiguity. - Strong interpersonal communications skills with the ability to collaborate effectively with others. - Ability to mentor junior team members and lead projects. - Excellent oral and written communications and relationship development skills. - Manage timelines, ensuring efficiency and effectiveness of communication activities. - Physical Requirements And Working Conditions - Position requires some work on weekends and outside of normal business hours. - Position requires some local, regional, national and market travel.   - Operates all equipment necessary to perform the job. - Must be able to sit, stand, walk and bend throughout the workday. - Position requires travel therefore may be exposed to weather and road hazards. - Protective clothing must be worn as necessary.

Preferred

• Experience working in a large, matrixed organization
• Ability to create and edit content from start to finish
• Ability to multi-task coverage during a live event
• Knowledge of different creation and editing tools or programs

Benefits

• Paid Time Off programs
• Health and welfare benefits such as medical, dental, vision, life, and Short- and Long-Term Disability
• Flexible Spending Accounts for eligible health care and dependent care expenses
• Family benefits such as adoption assistance and paid parental leave
• Defined contribution retirement plans with employer match and other financial wellness programs
• Educational Assistance Program