Responsibilities

• Contributes todevelopment of theoverall social media strategy through posting regularly on all of Advocate Health’s platforms (i.e. Facebook, Instagram, LinkedIn, etc.) to inform internal and external stakeholders what the Advocate Health brand offers, to increase engagement, maintain reputation and promote system and generate buzz around marketing campaigns.
• Crafts strategies, creates daily posts and implements paid ad strategies for platforms with branded and professional images that increase brand awareness, build reputation and foster engagement amongst our communities.
• Travels to locations to photograph and film evergreen and on-trend content for social media.
• Consistentlymonitorpages to ensure comments withincommunityareappropriate, and promptlyaddressescommunity comments, reviews,questionsand/or concerns.
• Staysahead of social media content industry news and best practices. Provides input into strategic direction forbrand’ssocial media channels. Participates in creative brainstorming sessions to develop new, more effective ways ofengagingsocial space.
• Assistsasliaisonbetween operations and system teams to support content through social media promotion (internally and externally).Assistscommunity management coverage.
• Executes onday-to-day reputation management strategies andmonitorsall social channels to ensure ourconsumersare being responded toin a timely manner.
• Provides support and coverage at community and partner events and serves asa livein-person social media support for system-wide and site events, sports partnership events, community initiatives, etc. Collaborates with students. patients, families,associatesand clinical professionals to develop interesting and compelling stories through our partnerships and events that enhance the brand.
• Maintainsrunning monthly editorial calendars including pre-approved posts supporting brand and organizational goals.

Requirements

• Bachelor’s degree in communications, journalism, public relations, marketing, advertising or other business-related field, or bachelor’s degree combined with relevant experience
• Typically requires5years of experience in day-to-day management of social media platforms
• Organized and detail oriented
• Strong written and oral communication skills
• Ability to operate independently in a self-directed, deadline-driven environment
• Ability to collaborate effectively with all levels of clinicians, management, executives, etc.
• Advancedexpertisein social media management and analytics tools, Microsoft Officeproductsand familiarity with WordPress
• Abilityto developsocial mediastrategiesand tacticsand effectively communicate recommendations toexternal communications leadership, under the guidance ofsocial medialeadership
• A flair for creating persuasive content and communicating effectively (and differently) depending on the medium
• Proactive, independent and takes initiative with consistent follow through.Results oriented

Preferred

• Experience working in a large, matrixed organization
• Ability to create and edit content from start to finish
• Ability to multi-task coverage during a live event
• Knowledge of different creation and editing tools or programs

Benefits

• Paid Time Off programs
• Health and welfare benefits such as medical, dental, vision, life, andShort- and Long-Term Disability
• Flexible Spending Accounts for eligible health care and dependent care expenses
• Family benefits such as adoption assistance and paid parental leave
• Defined contribution retirement plans with employer match and other financial wellness programs
• Educational Assistance Program