Senior SaaS & Digital Marketing Director

Naperville, IL (On-site)

$160K/yr – $240K/yrSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Own the hybrid role of product marketing for incubated SaaS ventures, owning revenue, GTM, and product-market fit from ideation to go-to-market, with heavy emphasis on pricing, experimentation, and cross-functional execution.

  • Growth & incubation ownership: revenue targets, GTM plans, and pricing that scale.
  • Market-fit and roadmap: translate gaps into new digital products, define ICP and positioning, and align customer narrative to the roadmap.
  • Measurement and cross-functional execution: build dashboards to track adoption and value, run experiments, and coordinate across product, marketing, and sales.

Job Description

- Growth & incubation ownership: Own revenue targets for incubated SaaS products, incubate and launch new offerings, and develop go-to-market plans and pricing that scale. - Market-fit and roadmap: Translate market gaps into new digital products, define ICP and product positioning, and create a customer-first narrative aligned to a digital product roadmap. - Cross-functional execution: Partner with product teams through agile discovery and delivery with structured experimentation, mobilize cross-functional teams, and drive field pilots and readiness. - Measurement and analytics: Develop datasets and dashboards to measure adoption, usage, and value; refine business models (ARR, NRR, CAC/LTV, payback) and tie to revenue targets. - GTM and enablement: Partner with Marketing and Sales to develop GTM plans, enablement playbooks, and multi-channel campaigns; lead pricing and packaging decisions. - Pricing, packaging, and experiments: Lead pricing and packaging strategies including bundles or tiers and usage-based models; run structured experiments to validate assumptions. - Customer-centric narrative: Define ideal customer profiles, market segments, and product positioning to align customers and revenue. - Benefits and culture: - This section includes comprehensive benefit information and culture statements as provided in the posting.
Ecolab Inc. logo

Ecolab Inc.

3.7 Glassdoor

A trusted partner for millions of customers, Ecolab (NYSE:ECL) is a global sustainability leader offering water, hygiene and infection prevention solutions and services that protect people and the resources vital to life. Building on more than a century of innovation, Ecolab has annual sales of $16 billion, employs approximately 48,000 associates and operates in more than 170 countries around the world. The company delivers comprehensive science-based solutions, data-driven insights and world-class service to advance food safety, maintain clean and safe environments, and optimize water and energy use. Ecolab’s innovative solutions improve operational efficiencies and sustainability for customers in the food, healthcare, high tech, life sciences, hospitality and industrial markets.For more Ecolab news and information, visit www.ecolab.com.

Founded in 1923
St Paul, Minnesota, USA
48K employees (1,091 in marketing)
69% recommend to a friend
75% CEO approval

Traffic Signals

Monthly Visitors
850.3K
Monthly Google Ads Budget
$47.2K
Traffic Source Mix
Search
38.5%
Direct
44.3%
Referral
9.6%
Social
6%
Paid
1.4%

Headcount Trend

Current headcount: ~48.1K

Marketing Team

Marketing Team Size
1,091 (2% of company)
Marketing Roles Posted (Last 30 Days)
8

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