Senior Publishing Manager

Detroit, MI (On-site)

$79K/yr – $95K/yrSenior Level4+ years expFull time

Posted 5 months ago

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Job Summary

The role centers on leading client communications, tracking account status, and guiding social and digital strategies with a focus on collaboration and strategic input. It requires deep knowledge of social ecosystems, trend monitoring, and the ability to translate analytics into continuous optimization. Strong cross-functional coordination and thought leadership in social media are key components of success.

Job Description

Responsibilities

  • Lead client communications with supervision from manager and reliably represent agency to both internal and external stakeholders
  • Track status of account activities and take a lead role in proactively sharing updates with clients
  • Lead status meetings and maintain consistent touchpoints across the broader IAT and client teams
  • Develop social and digital content strategies, based on the understanding of the client's brand message, voice, objectives and target audiences
  • Provide creative and strategic input on social and digital projects
  • Support and brief large and diverse Community Management teams, as they relate to the strategic objectives
  • Work with Analysts to interpret the results obtained from the different reports of the analytical and monitoring tools for continuous optimization of the account
  • Monitor trends in social networks to adjust the strategy, content and work based on the latest platforms updates and innovations
  • Have an eye to detect business opportunities and develop the right solution
  • Take the lead when needed in front of the clients, and provide a valuable strategic POV

Requirements

  • BA or BS in communications or related field
  • 4-6 years of related social media experience
  • Passion and enthusiasm for the job to be done — this is a role where you can make a real difference and impact on one of the world’s largest automotive companies.
  • Proficiency in social media platforms and inherent curiosity about emerging platforms.
  • Willing to experiment with cutting-edge platforms and techniques and explain the “why this matters” to client at a strategic level.
  • Work well within highly collaborative, multidisciplinary teams – displaying proven ability in running a team, controlling timelines, routing for approvals, anticipating issues and working towards solutions to complex problems.
  • Be able to communicate with client contacts across multiple levels, both at a reporting and strategic counsel level
  • Ability to think critically about account work, ask questions as needed and effectively solve problems
  • Have deep working knowledge of the social and digital ecosystem
  • Be a strong hands-on, rubber-meets-road type that can organize projects and operate multi-faceted programs

Preferred

  • Results-oriented
  • Team player
  • Strong time management skills and attention to detail

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