Senior Public Relations Specialist

Tustin, CA (Hybrid)

$88K/yr – $132K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Lead public relations for a corporate credit union, driving media relations, content creation, and crisis communications.

  • Must-have: 5-7 years in PR with corporate or agency experience.
  • Own relationships with key media and craft press materials.
  • Standout: Spokesperson role during crises and cross-functional collaboration.

Job Description

Responsibilities

  • Media Relations: Execute public relations strategies to support the Credit Union’s goals and objectives.
  • Collaborate with cross-functional teams to align PR efforts with marketing and business strategies.
  • Build and maintain relationships with key media contacts, including journalists, editors, and influencers.
  • Craft and distribute press releases, media advisories, and other communications materials.
  • Pitch stories and secure media coverage for Credit Union’s news, events, and initiatives.
  • Content Creation: Write and edit a variety of content, including press releases, speeches, articles, and social media posts.
  • Develop and manage the Credit Union’s content calendar to ensure consistent and effective messaging.
  • Crisis Management: Develop and implement crisis communication plans to manage and mitigate potential issues.
  • Serve as a key spokesperson during crises, providing timely and accurate information to the media and public.
  • Stakeholder Engagement: Engage with internal and external stakeholders to gather feedback and build strong relationships.

Requirements

  • Bachelor's Degree in Public Relations, Communications, Journalism, or a related field required
  • 5-7 years of previous related experience in public relations, preferably in a corporate or agency setting required
  • Complies with regulatory compliance and assigned training requirements including but not limited to BSA regulations corresponding to their specific job duties. Failure to do so may result in disciplinary and other employment related actions

Preferred

  • Master's Degree preferred
SchoolsFirst Federal Credit Union logo

SchoolsFirst Federal Credit Union

Since our founding in 1934, we have been singularly focused on one thing: providing world-class personal service and financial security to our Members. This isn’t just something we say—everything we do, every decision we make, is with an unwavering commitment to serving the best interests of our Members.Although we offer the same products and services as other financial institutions, our structure and culture are vastly different. Banks are for profit, while credit unions are Member-owned financial cooperatives, meaning our excess earnings are returned to our Members in the form of lower rates on loans, higher rates on savings, low-to-no fees, and many complimentary services. We take to heart the “people helping people” philosophy, the principle on which credit unions were founded. Pledging ourselves to this idea not only means our steadfast dedication to Member service, but also actively supporting the communities we serve through events, donations, scholarships, and financial literacy programs.Consumer Reports recently published findings from a study they’ve been conducting since 2012 to rate “key aspects of customer service care” across 22 industries. Credit unions were rated the best industry with a score of 90 out of 100. And, SchoolsFirst FCU ranked the best among all credit unions nationwide. We serve school employees and their families across the state of California. As the largest education-based credit union in the U.S., and the fifth largest credit union by asset size, our financial stability can be attributed to one thing: continually providing our Members with world-class personal service to help them better their financial lives. Equal Housing Opportunity. Federally Insured by NCUA.SchoolsFirst FCU is an equal opportunity employer.This organization participates in E-Verify.

Founded in 1934
Santa Ana, California, USA
2.3K employees (50 in marketing)

Traffic Signals

Monthly Visitors
1.8M
Monthly Google Ads Budget
$1.1M
Traffic Source Mix
Search
29%
Direct
67.8%
Referral
2.8%
Social
0%
Paid
0.2%

Headcount Trend

Current headcount: ~2.3K

Marketing Team

Marketing Team Size
43 (2% of company)
Median Career Experience
19 years
Median Tenure
9 years

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