Senior Public Relations Specialist

Eagan, MN (Hybrid)

$79K/yr – $131K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive strategic communications for healthcare initiatives, partnering with leadership and cross-functional teams to protect and promote key programs.

  • Own the development and delivery of strategic announcements for high-impact initiatives.
  • Must-have: 5+ years in strategic communications with executive-level stakeholders.
  • Standout: Experience shaping crisis communications and cross-functional collaboration.

Job Description

Responsibilities

  • Provide strategic communications support for key initiatives across various departments in the organization.
  • Identify and define business challenges and opportunities and develop strategies and tactics to effectively communicate updates with external audiences.
  • Support the development of social media and blog content through visual and written storytelling.
  • Support PR leadership in crisis communications work.
  • Draft announcements, holding statements, website language and other assets to support key initiatives.
  • Provide informed communication recommendations to internal leadership and business partners, considering multiple factors, risks and opportunities.
  • Monitoring and reporting on PR related activities.
  • Maintain an up-to-date understanding of healthcare industry news, trends, and regulatory developments to inform strategic communications recommendations and workplans.

Requirements

  • 5+ years of related professional experience. All relevant experience including work, education, transferable skills, and military experience will be considered.
  • Proven experience in effectively communicating with top-level executives and external stakeholders.
  • Exceptional collaboration skills with the ability to partner effectively within the company.
  • Demonstrable skills in media relations and social media development.
  • Demonstrated ability to present complex business ideas, strategies and results succinctly and persuasively at a senior executive level.
  • Demonstrates highly effective writing skills and verbal presentation skills that drives impactful stakeholder action.
  • Proficiency in Microsoft Office suite (Word, PowerPoint, Excel).
  • Strong organizational skills and an ability to work quickly under pressure
  • High school diploma (or equivalency) and legal authorization to work in the U.S.

Preferred

  • Bachelor's degree.
  • Knowledge of health industry preferred.
  • Video and other visual content development skills

Benefits

  • Medical, dental, and vision insurance
  • Life insurance
  • 401k
  • Paid Time Off (PTO)
  • Volunteer Paid Time Off (VPTO)
  • And more
  • To discover more about what we have to offer, please review our benefits page.
Blue Cross and Blue Shield of Minnesota logo

Blue Cross and Blue Shield of Minnesota

About Blue CrossBlue Cross and Blue Shield of Minnesota is a taxable, nonprofit organization with a mission to make a healthy difference in people’s lives. Chartered in 1933 as Minnesota’s first health plan, we’ve promoted wider, more economical and timely availability of health services for the people of Minnesota for 90+ years. Blue Cross® and Blue Shield® of Minnesota is a nonprofit independent licensee of the Blue Cross® and Blue Shield® Association.Terms of UseAll comments, visuals, videos and other type of material posted by fans on this site do not necessarily reflect the opinions or ideals of Blue Cross and Blue Shield of Minnesota (“Blue Cross”), its employees or affiliates. THIS SITE SHOULD NOT BE USED TO CONTACT BLUE CROSS ABOUT ANY CLAIM, MEDICAL CONDITION, PRODUCT OR SERVICE OFFERED BY BLUE CROSS. Blue Cross (a) does not represent or warrant the accuracy of any statement, product or service claims made here, (b) is not responsible for any such content on this site, and (c) does not endorse any opinions expressed on this site.All materials and comments posted by users must comply with LinkedIn’s Terms of Use. Blue Cross does not monitor every posting on this site. Blue Cross expects, however, that users will not post any comments or material that falls into any of the following categories and may have removed any comments or materials that:•Defame, abuse, harass, stalk, threaten or otherwise violate the legal rights (such as rights of privacy and publicity) of others. •Publish, post, distribute or disseminate any defamatory, infringing, obscene, indecent, misleading or unlawful material or information.

Founded in 1933
St Paul, Minnesota, USA
3.5K employees (85 in marketing)

Traffic Signals

Monthly Visitors
622.2K
Monthly Google Ads Budget
$893.7K
Traffic Source Mix
Search
30%
Direct
58.8%
Referral
9.7%
Social
0.8%
Paid
0.5%

Headcount Trend

Current headcount: ~3.5K

Marketing Team

Marketing Team Size
55 (2% of company)

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