Senior Program Manager, GTM Launch

Burbank, CA (On-site)

$130K/yr – $160K/yrSenior Level7+ years expFull time

Posted 5 months ago

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Job Summary

Lead end-to-end product launches across Cast & Crew's digital solutions, coordinating cross-functional teams and scalable launch processes. Define rollout plans, rituals, risk management, and change management to drive adoption and revenue. Partner with senior leaders to align on roadmap tradeoffs and GTM readiness.

Job Description

Responsibilities

  • Launch Strategy & Execution: Lead end-to-end program management for high-priority product launches across Cast & Crew's digital solutions portfolio (including production accounting, expense management, digital onboarding, timecards, and reporting tools)
  • Develop comprehensive end-to-end rollout plans including scoping, resource allocation, timeline management, dependency mapping, risk mitigation, and change management strategies
  • Define and implement program rituals such as planning sessions, retrospectives, and stakeholder alignment meetings
  • Drive commercial success by ensuring GTM teams are fully equipped to bring new products and features to market effectively
  • Cross-Functional Orchestration: Serve as the central coordinator across Product, Sales, GTM, Marketing, Customer Success, Operations, and Support teams throughout the launch lifecycle
  • Build and maintain strong partnerships with senior leaders across the organization, influencing decision-making and driving alignment on priorities, providing the GTM perspective on product roadmap decisions
  • Navigate organizational complexity and help leaders see the 'bigger picture' by highlighting cross-organizational dependencies and tradeoffs
  • Program Excellence & Process Improvement: Establish and maintain scalable frameworks, processes, and best practices for product launch management
  • Collaborate with other program managers to continuously refine processes as the GTM organization evolves and scales
  • Define clear roles, responsibilities, and communication protocols for launch teams

Requirements

  • 7+ years of experience in project/program management, business operations, or strategy roles, preferably at a senior level within a technology or SaaS organization
  • Proven track record of leading complex, cross-functional product launches from inception through execution
  • Experience partnering with senior executives to drive strategic initiatives and operational improvements
  • Strong leadership capabilities with demonstrated ability to influence and coach senior stakeholders on content, communications, and decision-making
  • Exceptional written and verbal communication skills with experience communicating at all organizational levels
  • Expertise in establishing operational cadences and processes that drive efficiency and scalability

Preferred

  • Experience in entertainment, media, or production-related industries
  • Background in B2B SaaS or enterprise software environments
  • Familiarity with entertainment production workflows (accounting, payroll, crew management)
  • Experience with program management tools (Asana, Jira, Monday.com, Smartsheet, etc.)
  • Technical background or demonstrated technical understanding within a product suite.
  • Knowledge of GTM strategies including pricing, packaging, and go-to-market motions
  • Experience working in a geographically distributed team.

Benefits

  • Medical, Dental, Vision, PTO, health and wellness programs, employee discounts, and more! Note: Cast & Crew benefits are subject to eligibility requirements.
Cast & Crew logo

Cast & Crew

Your goal is to create magical moments. Ours is to help you make it happen. For decades, we've helped productions in film, television, digital media, and live events, unleash their potential. We provide digital solutions, expert financial services, and cloud workflows that help streamline your processes so you can more easily accomplish your goals. Along with our portfolio of companies—Backstage, CAPS, Checks & Balances, Final Draft, Media Services, Sargent-Disc, and The TEAM Companies—we'll be by your side at every step of the way.

Founded in 2022
Burbank, California, USA
3.4K employees (1,077 in marketing)

Traffic Signals

Monthly Visitors
211.9K
Monthly Google Ads Budget
$3.3K
Traffic Source Mix
Search
20.5%
Direct
70.7%
Referral
6.9%
Social
1.4%
Paid
0.3%

Headcount Trend

Current headcount: ~3.4K

Marketing Team

Marketing Team Size
524 (15% of company)
Median Career Experience
15 years
Median Tenure
5.4 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Last Raise
Private Equity, 13 years ago

Funding History

  • Feb 2013
    Private Equity