Senior Product Marketing Specialist

Northbrook, IL (Hybrid)

$130K/yr – $150K/yrSenior LevelFull time

Posted 2 weeks ago

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Job Summary

Drive the product marketing engine end to end with cross functional execution, turning campaign data and competitive insights into GTM bets while owning workflows and analytics to lift pipeline.

Own global product marketing strategy and cross functional alignment to win demand and enable sales.
Track and optimize campaigns with PowerBI and analytics to improve ROI and pipeline.
Collaborate with product, marketing, and sales to create website and funnel content that informs and converts.

Job Description

Executes global Product Marketing strategy, communicating campaign plans to stakeholders, and managing projects in Workfront (tool) for timely deliverables.
Assist in executing multi-channel demand generation campaigns across digital, paid media, email, content marketing, events, webinars, SEO, and ABM.
Track, analyze, and optimize campaign performance to improve ROI, engagement, and pipeline metrics marketing based on investments.
Help maintain marketing automation, CRM, and reporting workflows to ensure accurate tracking and attribution
Understand competitive landscape and drive demand.
Executes client acquisition and cross-selling strategies to grow pipeline and sales.
Supports market and trend research to identify new opportunities and ensure product messaging is properly targeted.
Gathers insights from PowerBI and other sources to influence business decisions and shape Product Marketing strategy.
Collaborates with product management, business, and sales teams to craft compelling content for the website and across the marketing funnel to drive product awareness and purchase, while ensuring that sales has the knowledge required to effectively sell product offerings.
Partners with sales and business managers to foster a continuous feedback loop.

Experience executing global Product Marketing strategy and managing projects in Workfront.
Experience executing multi-channel demand generation campaigns across digital, paid media, email, content marketing, events, webinars, SEO, and ABM.
Track, analyze, and optimize campaign performance to improve ROI, engagement, and pipeline metrics marketing based on investments.
Maintain marketing automation, CRM, and reporting workflows to ensure accurate tracking and attribution.
Understand competitive landscape and drive demand.
Executes client acquisition and cross-selling strategies to grow pipeline and sales.
Supports market and trend research to identify new opportunities and ensure product messaging is properly targeted.
Gathers insights from PowerBI and other sources to influence business decisions and shape Product Marketing strategy.
Collaborates with product management, business, and sales teams to craft compelling content for the website and across the marketing funnel to drive product awareness and purchase, while ensuring that sales has the knowledge required to effectively sell product offerings.
Partners with sales and business managers to foster a continuous feedback loop.

UL Solutions

3.2 Glassdoor

A global leader in applied safety science, UL Solutions (NYSE: ULS) transforms safety, security and sustainability challenges into opportunities for customers in more than 110 countries. UL Solutions delivers testing, inspection and certification services, together with software products and advisory offerings, that support our customers’ product innovation and business growth. The UL Mark serves as a recognized symbol of trust in our customers’ products and reflects an unwavering commitment to advancing our safety mission. We help our customers innovate, launch new products and services, navigate global markets and complex supply chains, and grow sustainably and responsibly into the future. Our science is your advantage.

Northbrook, Illinois, USA

14K employees (375 in marketing)

www.ul.com/solutions

47% recommend to a friend