Senior Product Marketing Specialist, ICS

Cranberry Township, PA (Remote)

$103K/yr – $129K/yrSenior Level7+ years expPart time

Posted 4 weeks ago

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Job Summary

Own I and C content strategy and cross regional coordination, turning technical value into customer ready assets and events while aligning with product roadmaps and brand standards.

  • Content and Cadence: govern planning of brochures, flysheets, and digital assets across regions with a clear product priority focus.
  • Conference & External Communications: lead end to end for I&C events and external publications with cross functional partners.
  • Messaging & Market Insight: translate technical concepts into customer facing value and shape positioning with market trends and competitive context.

Job Description

Responsibilities

  • Lead development and coordination of I&C marketing content and technical inputs, including brochures, flysheets, presentations, and digital assets.
  • Facilitate and govern I&C digital content planning and cadence, ensuring agreement on product priorities, brand standards, and target audiences across regions.
  • Ensure materials are aligned with product strategies and target audiences, and are consistent with established brand themes and messaging.
  • Maintain a structured update cadence for technical content based on product roadmap, customer needs, and market positioning.
  • Partner with Marketing and Corporate Communications teams to support publication of external media and communications.
  • Oversee effectiveness of digital media projects using qualitative and quantitative inputs to support continuous improvement.
  • Communicate technical value proposition for product offerings within the ICS product portfolio.
  • Support assessments of market trends, customer needs, and competitive positioning to inform messaging, positioning, and messaging strategies to support product capture goals.
  • Navigate and coordinate interaction of corporate functions that are touch points to product management (Finance, Legal, Quality, and Supply Chain).
  • Lead end-to-end execution of all I&C conferences and industry event including planning, content coordination, partner understanding, and delivery deadlines.
  • Partner with I&C Engineering to ensure conference content reflects current offerings, roadmap, and differentiation.
  • Be the steward of common narratives, value propositions, and positioning across all internal and external communications.
  • Support quarterly internal I&C newsletters, ensuring agreement on priorities and leadership messaging.

Requirements

  • Bachelor's degree or equivalent experience. Engineering, Business, Marketing, Communications degree preferred.
  • 7+ years of relevant professional experience in product marketing or marketing communications within a technical or industrial environment
  • Experience translating product strategy and technical concepts into clear, customer-focused messaging and communication assets
  • Experience collaborating across multiple regions, products, and cross-functional teams to support global customers
  • Experience leading large, cross-functional projects, including fixed-deadline deliverables such as conferences, external communications, or multi-channel campaigns
  • Willingness to travel up to 10%

Benefits

  • Comprehensive Medical benefits which could include medical, dental, vision, prescription coverage and Health Savings Account (HSA) with employer contributions options
  • Wellness Programs designed to support employees in maintaining their health and well-being including Employee Assistance Program providing support for our employees and their household members
  • 401(k) with Company Match Contributions to support employees' retirement
  • Paid Vacations and Company Holidays
  • Opportunities for Flexible Work Arrangements to promote work-life balance
  • Educational Reimbursement and Comprehensive Career Programs to help employees grow in their careers
  • Global Recognition and Service Programs to celebrate employee accomplishments and service
  • Employee Referral Program
Laveer Engineering logo

Laveer Engineering

Laveer Engineering Ltd. provides custom and off the shelf equipment and tooling solutions to multiple industries. With a focus on welding, machining and inspection technologies, Laveer delivers proven results for unique constraint and harsh environment applications. We are a full service company that support projects from technical specification through project execution.What we OfferCustom Tooling Engineering and Design oInspection SystemsoWeld Heads and Weld Positioning EquipmentoConfined Space/Harsh Environment Robotic SystemsoIntegrated ControlsoPortable Machining SolutionsField Services SupportLaveer Engineering is positioned to provide field support services to our clients. Each member of the Laveer team has extensive industry project experience and have worked on successful First of a Kind (FOAK) tooling and field execution projects. Experience Inspection Positioning SystemsoMulti axis positioned for heat exchanger inspectionoUT pipe scanner system oAutomated LPI tool for nozzle inspectionoPipe Crawler inspection systemWeld SystemsoTight clearance TIG orbital weld headoWeld overlay tooling conceptual designoCustom weld controllers with software oMiniature weld puddle vision systemo Integrated weld inspection systemConfined Space/Harsh Environment Robotic SystemsoCrawlersoRobotic ArmsControl SystemsoHydraulic, pneumatic controls outage related maintenanceoMulti axis positional controlsoWeld controlsoCamera system controlsMachining SystemsoAutomated electric milling tool for heat exchanger maintenance oAutomated High Pressure tube cleaning system

Founded in 2013
Burlington, Ontario, CAN
2 employees

Headcount Trend

Current headcount: ~2

Marketing Team

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