Senior Product Marketing Specialist at ACAMS | District of Columbia, USA | $70K/yr – $90K/yr

ACAMS

Senior Product Marketing Specialist

District of Columbia, USA (Hybrid)

$70K/yr – $90K/yrSenior Level4+ years expFull time

Posted 4 months ago

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Job Summary

Support product marketing and content execution across ACAMS, coordinating collateral, campaigns, and global launches.

Own multi-channel collateral and event asset coordination with design and regional teams.
Must-have: 4+ years in marketing communications with Salesforce reporting and cross-channel asset management.
Standout: Global multilingual material delivery and collaboration with the Product Marketing Director.

Job Description

Responsibilities

Maintain and update product collateral, client presentations, and website content in coordination with internal stakeholders and design teams.
Ensure product materials and web pages are accurate, current, and aligned with brand and messaging standards.
Support promotional activities for key products across channels including conferences, external events, email marketing, LinkedIn, Instagram, ACAMS Today magazine ads, and cross-promotional campaigns with other marketing teams.
Coordinate logistics and creative assets for event participation and product exposure.
Manage the translation process for marketing materials, web content, and product collateral.
Ensure consistency and timely delivery of multilingual materials for product launches and updates.
Collaborate directly with the Director of Product Marketing to support new product launches, contributing to go-to-market planning, content execution, and performance reporting.
Assist in positioning and messaging strategies for certifications, certificate courses, and AFC training programs globally.
Use Salesforce (SFDC) to build simple reports and extract insights into event registrations, product sales performance, and lead status.
Analyze data in Excel to identify opportunities for promotions and growth.
Support campaign execution in Eloqua (or other marketing automation platforms), including copy creation, asset setup, and performance monitoring.
Ensure campaigns follow best practices for segmentation, personalization, and analytics.
Coordinate with regional teams and manage meetings across multiple time zones.
Collaborate with internal departments (design, events, sales, operations) to ensure smooth execution of marketing deliverables.

Requirements

Bachelor’s degree in marketing, Communications, or related field.
4+ years of experience in marketing communications, product marketing, or campaign execution.
Proficiency in Salesforce (SFDC) in basic reporting and data management.
Strong working knowledge of Excel, PowerPoint, and marketing automation platforms (e.g., Eloqua, HubSpot, Marketo).
Experience coordinating marketing assets across multiple channels (web, email, social media, events).
Excellent organization and time management skills with the ability to manage multiple projects simultaneously.
Strong written communication skills for drafting marketing copy and campaign content.

Preferred

Experience with Canva, Adobe Creative Suite (Photoshop, Illustrator, InDesign), or similar tools for light design and content editing.
Familiarity with AI productivity tools (e.g., Microsoft Copilot, ChatGPT) for research, drafting, and efficiency.
Understanding of B2B or professional education marketing a plus.
Experience supporting global or multilingual campaigns.

ACAMS

ACAMS is the largest international membership organization for Anti-Financial Crime professionals. We support individuals and organizations who are dedicated to ending financial crime through thought leadership, continuing professional education, and our best-in-class peer network.

Founded in 1989

Washington, District of Columbia, USA

724 employees (53 in marketing)

www.acams.org