Responsibilities

• Expertise in your product space (Z Software), our clients, and the market
• Act as the market catalyst for Z Software, providing guiding views on key problems, competitors, and differentiators grounded in data
• Develop product positioning and go-to-market that highlights the business value of Z Software to drive growth and client engagements
• Create messaging, including point of views, strategic messaging, and leadership proof points to improve the IBM’s market position
• Presence in market with clients and prospects in meetings and at events
• Interface closely with senior leadership to drive high-priority initiatives, shaping strategy, aligning stakeholders, and ensuring successful execution across the business
• Lead and guide a team of Product Marketing Managers on key initiatives, providing direction, setting priorities, and driving alignment to deliver high-impact outcomes without direct reporting responsibility
• Identify opportunities and distinctive competencies for Z Software and key software segments
• Translate technology into marketing messages and compelling stories that influence analysts, customers, and partners towards IBM’s offerings
• Act as the launch linchpin that galvanizes internal support across all channels and drives demand for the offerings

Requirements

• 8+ years of experience in technology, B2B products and/or product marketing (leading segments, products, or portfolios)
• Ability to create client-centric messaging, targeting buyer pain points with differentiated value propositions
• Experience creating marketing business plans
• Ability to engage product managers and architects to translate technology into compelling marketing message
• Ability to deliver technical content like product demos

Preferred

• Master’s Degree
• Market understanding of the mainframe and AI
• Deep understanding of IT decision maker personas
• Experience developing compelling cross-product narratives