Responsibilities

• GTM Leadership: Drive product and feature launches by crafting compelling positioning, messaging, and marketing strategies tailored to target audiences in life sciences, CROs, and biotech
• Customer & Market Insights: Be a funnel for customer insights, market research, and competitive intel, and a megaphone for our messaging and positioning based on that combined data.
• Multimedia Content Development: Design, create, and edit multimedia content (reports, videos, landing pages, etc.) to deliver the Weave story and value prop across channels: email, social media, events, website, and more.
• Sales Enablement: Equip Sales and Customer Success teams with the tools, training, and narratives needed to accelerate the buyer/user journey, deal velocity and rate of deal close/win. Play a key role in strategic partnerships, ensuring channel partners are equipped to share the Weave story and value prop efficiently and effectively
• Marketing Campaigns: Collaborate with the wider Marketing team to optimize omnichannel digital campaigns and high-value in person events.
• Cross-Functional Collaboration: Partner with Product to understand the roadmap, developing proactive marketing strategies to drive adoption (MAU) and marketing influenced opportunities.
• AI Tools: Experiment with the best AI tools available today, helping to design and execute the vision for an AI-native marketing function.

Requirements

• 5+ years of experience in B2B SaaS product marketing, with at least 2 years experience marketing to the life sciences industry.
• Proven success launching B2B SaaS products in dynamic, high-growth settings.
• Strong understanding of enterprise buyer journeys and decision-making processes, and the right marketing tactics for each stage and stakeholder.
• Excellent writing and communication skills, with the ability to translate complex concepts into clear and compelling narratives.
• Analytical thinking chops – you naturally break problems down into parts and know how to connect your work back to business outcomes.
• Fluent in modern marketing technology with an opinion on the best tech stack for PMM.
• Strong bias to action – you can work with anyone, lead with influence, and push through ambiguity to get things shipped.
• High bar for creative output – you take pride in your work and the product you create.

Benefits

• The opportunity to work at a modern, cutting-edge healthcare technology company devoted to meaningful positive impact on human life. Collaboration, velocity, and customer obsession are our baseline, demonstrations of craftsmanship and ROI are celebrated.
• Health, dental and vision insurance
• generous PTO, parental leave, OneMedical, TalkSpace, Teladoc
• Career development opportunities within a company entering a growth phase.
• Hybrid in San Francisco with in-office days Tue/Wed/Thu and flexibility to work remote Mon/Fri.