Responsibilities

• Go-to-Market Strategy and Launch
• Drive and support the end-to-end launch process
• Partner with the product team to align on the product shaping and strategy, clearly defining the problem we are solving, who this solution is for, and how it’s differentiated in the market today.
• Work cross-functionally to build and define a launch strategy to bring in new customers and drive adoption with existing clients.
• Positioning and Messaging
• Help shape the story and content tailored to different market segments and personas that will be used across a variety of sales and marketing materials.
• Synthesize complicated product functionality into simple, easy-to-understand value propositions that will resonate with target audiences.
• Maintain foundational assets used in our AI marketing system
• Partner with sales enablement and content teams to deliver high-impact sales tools to empower the sales team to market and sell more effectively.
• Support Growth and Content Marketing teams on product-related campaign strategies and messaging. As you become an expert on buyer personas and your products, your input will help the growth marketing team drive leads and funnel growth.

Requirements

• 7+ years of product marketing experience at a high-growth, global technology/SaaS organization
• This is a hybrid position (2 days per week in our Boston office)
• Strong track record of successfully launching and growing new products
• A history of building strong relationships across product, sales, marketing and the rest of the organization
• AI-first mindset with experience leveraging Claude to enhance efficiency and output
• Exceptional written and oral communication skills
• Comfort with navigating ambiguity and using data to make decisions.
• Naturally seeks input from others to improve the quality of their work
• A creative problem solver with an appetite to always be learning and improving
• Proven track record of successfully prioritizing projects to focus on the most important initiatives for the team and business

Preferred

• Previous experience being one of the first PMMs in an organization
• Maritime or global freight experience