Senior Product Marketing Manager | USA (EST, CST) | Remote

USA (Remote)

$184K/yr – $221K/yrSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive product marketing initiatives by defining value, messaging, and GTM strategy; lead product launches; and shape lifecycle campaigns for growth.

  • Own launches of new products/features for target buyers.
  • Must-have: 5+ years in product/solutions marketing with technical audience experience.
  • Standout: Strong cross-functional collaboration and ability to translate tech into customer value.

Job Description

Responsibilities

  • Actively partner with and teach Product Managers to define product value, messaging, and go-to-market strategy, from competitive positioning to sales enablement collateral.
  • Partner with product management, engineering and various go-to-market functions to create materials that help customers evaluate and adopt our products: reference architectures, implementation guides, detailed product information.
  • Own and manage the launch of new products/features relevant to target buyers
  • Conduct internal and customer research to understand pain points, competition and opportunities
  • Teach go-to-market and sales teams how to gain value from our products: clearly define the capabilities of our products and the value they provide, deliver training and enablement, ensure customer facing teams are able to effectively engage with customers, partners, and prospects.
  • Own customer lifecycle campaigns (competitive positioning, retention, upsell/cross-sell) to strategically shape marketing programs and drive growth across the entire customer journey.

Requirements

  • 5+ years of relevant experience (product marketing, solutions marketing, product management)
  • Experience with marketing and selling to a technical audience
  • A passion for open source, cloud native, and infrastructure technologies
  • Proven ability to take on complex projects and efficiently drive them from start to finish
  • Ability to clearly articulate the value of technical products to customers and sellers alike
  • Experience leading product or feature launches autonomously as well as part of a team
  • Comfort working with a variety of internal and external stakeholders in complicated processes
  • Strong product and technical curiosity that translate to clear packaging, positioning, and messaging
  • Demonstrated quantitative analytical skills for analyzing campaign performance, evaluating lifecycle metrics, and making data-driven recommendations.
  • Exceptional writing and communication skills
  • A high “say-do” ratio in executing and delivering impact

Benefits

  • 100% Remote, Global Culture - As a remote-only company, we bring together talent from around the world, united by a culture of collaboration and shared purpose.
  • Scaling Organization – Tackle meaningful work in a high-growth, ever-evolving environment.
  • Transparent Communication – Expect open decision-making and regular company-wide updates.
  • Innovation-Driven – Autonomy and support to ship great work and try new things.
  • Open Source Roots – Built on community-driven values that shape how we work.
  • Empowered Teams – High trust, low ego culture that values outcomes over optics.
  • Career Growth Pathways – Defined opportunities to grow and develop your career.
  • Approachable Leadership – Transparent execs who are involved, visible, and human.
  • Passionate People – Join a team of smart, supportive folks who care deeply about what they do.
  • In-Person onboarding - We want you to thrive from day 1 with your fellow new ‘Grafanistas’ to learn all about what we do and how we do it.
  • Balance is Key - We operate a global annual leave policy of 30 days per annum. 3 days of your annual leave entitlement are reserved for Grafana Shutdown Days to allow the team to really disconnect. *We will comply with local legislation where applicable.
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Grafana Labs

4.1 Glassdoor

Grafana Labs provides an open and composable observability stack built around Grafana, the leading open source technology for dashboards and visualization. There are 5,000+ Grafana Labs customers, including Bloomberg, Citigroup, Dell Technologies, Salesforce, and TomTom, and 25M+ Grafana users around the world. Grafana Labs helps companies achieve their observability goals with the LGTM Stack, which features scalable metrics (Grafana Mimir), logs (Grafana Loki), and traces (Grafana Tempo) as well as extensive enterprise data source plugins, dashboard management, alerting, reporting, and security. The fully managed Grafana Cloud offering helps organizations get observability up and running easier and faster, with turnkey solutions for Kubernetes and infrastructure monitoring, incident response management, load testing, application observability, and more. Grafana Labs is backed by leading investors Lightspeed Venture Partners, Lead Edge Capital, GIC, Sequoia Capital, Coatue, J.P. Morgan, and CapitalG. Follow Grafana Labs on LinkedIn and Twitter or visit grafana.com.

Founded in 2014
New York, New York, USA
1.8K employees (183 in marketing)
74% recommend to a friend
85% CEO approval

Traffic Signals

Monthly Visitors
1.5M
Monthly Google Ads Budget
$128.6K
Traffic Source Mix
Search
55.3%
Direct
34.6%
Referral
8.2%
Social
0.8%
Paid
1%

Headcount Trend

Current headcount: ~1.8K

Marketing Team

Marketing Team Size
74 (4% of company)
Median Career Experience
12 years
Median Tenure
3 years
Marketing Roles Posted (Last 30 Days)
6

Funding

Total Funding
$1.1B
Last Raise
$250M
Series E, 4 days ago

Funding History

  • Mar 2026
    Series E • $250M
  • Aug 2024
    Secondary Market
  • Aug 2024
    Series D • $270M

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