Own upmarket GTM and shape the strategy from positioning to launch and ongoing iteration for large service buyers.

• Own the go-to-market strategy for the upmarket segment from positioning through launch and ongoing iteration, ensuring messaging resonates with larger service businesses and clearly differentiates GlossGenius from competitors
• Design AI-powered workflows for customer research, competitive analysis, and content production that compress the cycle between insight and execution across the upmarket GTM motion
• Build and evolve a funnel with Sales, Product, and Growth that blends PLG motions with direct sales, defining where each works best
• Lead market research and competitive analysis to surface upmarket-specific pain points, buying behaviors, and emerging trends
• Equip marketing with channel assets that acquire this segment and arm sales with collateral, case studies, and competitive positioning that closes deals
• Define success metrics and ICP in partnership with Strategy and Operations, tracking pipeline, conversion, ACV, and retention
• Influence product roadmap decisions based on customer insights, market demands, and competitive gaps, serving as the voice of the upmarket customer inside the company