Responsibilities

• Customer and Persona Segmentation
• Define clear, actionable customer personas (e.g., major mobile publishers with multiple titles, indie devs, monetization managers, UA specialists) with distinct needs and use cases. Bring these insights into product design, alpha/beta programs, and strategic briefings.
• Positioning/Messaging
• Craft messaging that translates technical features - especially AI/ML-powered products - into clear customer value for mobile developers and marketers. Lead the creation and quarterly refresh of messaging frameworks informed by customer feedback and competitive insights.
• Go-to-Market Leadership
• Own GTM plans for major launches, platform integrations, and feature rollouts. Ensure alignment with sales, marketing, and product goals. Run retros on user adoption and sales impact.
• Sales Enablement and Growth Marketing
• Partner with revenue teams to deliver playbooks, battle cards, pitch decks, and customer-facing collateral. Ensure frontline teams are equipped with competitive narratives.
• Voice of the Customer
• Serve as a conduit for customer and community insights. Inform product roadmap decisions with real-world feedback, market trends, and competitive analysis.

Requirements

• 8+ years of experience in product marketing, growth marketing, or go-to-market strategy, preferably in AdTech, mobile apps, gaming, or SaaS.
• Experience with AI/ML applications in advertising, user acquisition, or monetization, and the ability to translate complex technical concepts into clear marketing narratives.
• Deep understanding of mobile advertising, in-app monetization including mediation, and/or rewards/offerwalls.
• Strong storytelling, positioning, and writing skills—able to simplify complex technology for multiple audiences.
• Proven success in leading cross-functional GTM initiatives, ideally in a matrixed or global org with a product portfolio created from concept to scale.
• Strong business acumen, data literacy, and ability to align product marketing with revenue objectives.
• Experience working with product teams and a track record of influencing roadmap decisions.
• Comfortable managing ambiguity, prioritizing across multiple product lines, and operating at both strategic and tactical levels.

Benefits

• Comprehensive health, life, and disability insurance | Commute subsidy | Employee stock ownership | Competitive retirement/pension plans | Generous vacation and personal days | Support for new parents through leave and family-care programs | Office food snacks | Mental Health and Wellbeing programs and support | Employee Resource Groups | Global Employee Assistance Program | Training and development programs | Volunteering and donation matching program