Responsibilities

• You’ll own the development and continuous refinement of Cresta’s positioning and messaging for the Travel & Hospitality industry, translating our platform capabilities into clear, differentiated industry narratives that resonate with buyers, operators, and executives
• You’ll help establish Cresta as a thought leader in the Travel & Hospitality industry, shaping the market conversation around the future of AI-powered customer experience through strategic content, industry events, analyst engagement, and customer storytelling
• You’ll develop and maintain deep buyer personas, advancing our internal understanding of Travel & Hospitality-specific pain points, priorities, and decision dynamics to ensure our messaging drives relevance and confidence in deals
• You’ll partner closely across product, sales, solutions, and marketing, serving as the connective tissue to build and execute Travel & Hospitality-specific go-to-market strategies that accelerate pipeline and revenue growth
• You’ll bring new product capabilities and innovations to market through a Travel & Hospitality lens, leading vertical launches and creating the sales enablement and supporting materials needed to drive adoption and impact
• Your deep understanding of what drives our wins and losses across the Travel & Hospitality industry will help you provide a data-driven point of view to influence product roadmap priorities, sharpen our positioning, and optimize our vertical strategy over time
• You love to move fast, get your hands dirty, and solve open-ended problems, balancing strategic thinking with hands-on execution to help Cresta win in the Travel & Hospitality industry

Requirements

• Bachelor’s degree in Marketing, Business Administration, a related technical field or equivalent practical experience
• At least 7 years of product marketing or solutions marketing experience, with deep domain knowledge of the Travel & Hospitality industry
• Experience managing cross-functional or cross-team projects
• Excellent communication skills and comfortable presenting in executive-level settings
• Excellent research skills and experience producing data-driven market analysis

Preferred

• Experience in software categories related to contact centers, customer experience and AI Agents
• Experience in hypergrowth scale-ups

Benefits

• We offer a comprehensive and people-first benefits package to support you at work and in life:
• - Comprehensive medical, dental, and vision coverage with plans to fit you and your family
• - Flexible PTO to take the time you need, when you need it
• - Paid parental leave for all new parents welcoming a new child
• - Retirement savings plan to help you plan for the future
• - Remote work setup budget to help you create a productive home office
• - Monthly wellness and communication stipend to keep you connected and balanced
• - In-office meal program and commuter benefits provided for onsite employees