Senior Product Marketing Manager

San Francisco, CA (On-site)

$180K/yr – $250K/yrSenior Level2+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the messaging spine across multiple buyer personas, shepherd launches from brief to public debut, and build sales enablement from zero while turning insights into shareable case studies for key verticals.

Messaging ownership: craft cross-vertical positioning for buyers in healthcare, legal, automotive, insurance, utilities, and logistics.
Launch and enablement: lead end-to-end product launches and create ongoing training and playbooks for sales.
Brand content and developer content: guide campaigns and collaborate with DevRel on demos and technical narratives.

Job Description

Responsibilities

Own positioning and messaging across all buyer types and verticals, including healthcare, legal, automotive, insurance, utilities, and logistics
Lead product launches end-to-end — strategy, narrative, and cross-functional coordination from brief to announcement
Build and run sales enablement from scratch: toolkit, sessions, and ongoing message refresh
Drive customer and market insights; translate discovery into messaging and build case studies across key verticals
Direct brand and social campaigns (20%): concept, brief the creative team, and plan campaign bursts around launches and industry moments
Partner with Developer Evangelist on demo and technical content

Requirements

2+ years of product marketing in B2B SaaS, developer tools, or AI infrastructure
Proven track record owning product launches end-to-end — not just contributing to them
Strong messaging instincts: knows what to say and how to brief others to execute it
Experience building sales enablement programs from scratch
Comfortable with technical products; can translate complexity into clear value
Moves fast and makes good decisions under ambiguity

Preferred

Background in AI infrastructure, CCaaS, or contact center space
Experience marketing to both technical and business buyers
Has directed social campaigns with real organic reach
Strong aesthetic sensibility and POV on brand
Prior startup experience

Syndesus, Inc.

Syndesus builds engineering teams in Canada for VC-backed startups in the US, and offers Professional Employer Organization (PEO) services for US companies seeking to employ workers remotely in Canada. Additionally, Syndesus can assist foreign-born tech workers (and their U.S. employers) with options for working remotely in Canada if they cannot stay in the U.S. due to immigration/work visa issues. Learn more at syndesus.com

Founded in 2014

Toronto, Ontario, CAN

27 employees (2 in marketing)

www.syndesus.com