Responsibilities

• Own the product story
• Build and manage the Product Marketing Matrix, the strategic planning framework that synchronizes product roadmaps, launch milestones, marketing campaigns, and sales enablement into a single, unified view.
• Create and evolve a structured messaging hierarchy, ensuring consistent, clear, and differentiated product stories across all channels, audiences, and touchpoints.
• Develop and maintain detailed buyer personas and use-case profiles, rooted in real customer insight, to guide messaging, content, campaigns, and sales engagement.
• Define and continuously refine product value frameworks and ROI narratives that enable direct sales and channel partners to communicate business impact to executive-level buyers.
• Partner with Product Management and Engineering
• Work alongside Product Management and Engineering from concept through release, building the technical fluency to represent the product accurately and credibly in any room.
• Translate engineering capability into commercial value, including the technical detail that decides a competitive evaluation.
• Support roadmap decisions by channeling customer, competitive, and market feedback into actionable insight for Product Management, so market fit and differentiation are built in from the start.
• Act as the internal champion and storyteller for Spectralink products and solutions, presenting at internal kickoffs, and sales trainings, so teams understand the value, vision, and market opportunity of each offering.

Requirements

• Six to eight years in product marketing or a closely related discipline, including time owning a product line or portfolio end to end.
• Real intellectual curiosity about technology. You are comfortable in a room with engineers, you ask the second and third question rather than stopping at the first answer, and you are energized rather than intimidated by a product you do not yet understand.
• A track record of leading product launches from strategy through market introduction, with results you can point to.
• Experience marketing technology to enterprise buyers, ideally hardware, devices, unified communications, mobility, or networking, where hardware and software come together.
• Exceptional writing skills. Dense technical input goes in, and copy a buyer understands and a salesperson wants to use comes out.
• Deep command of B2B marketing principles and best practices, with strong analytical and problem-solving skills.
• Comfort working through a channel and a partner ecosystem, not only direct sales.
• A bias for action in a lean organization. You scope, build, ship, and measure without a large team behind you.

Preferred

• Exposure to frontline environments in healthcare, retail, or manufacturing.
• Familiarity with pricing and packaging analysis across hardware, software, and services.
• Local to our office in Louisville, CO however we will consider fully remote

Benefits

• All of this history makes us unique. We're a smaller company (under 200) which means you'll have a voice in the organization, along with a seasoned team and proven products. We offer a 401k match as well as a comprehensive benefits plan.