Responsibilities

• Lead go-to-market strategy for a core solution area, translating product capabilities into messaging and positioning tailored to the vertical, persona, and segment size.
• Enable GTM teams with solution-led messaging, demo storylines, playbooks, and customer-ready materials that support the enterprise sales motion.
• Partner with Product and Core Product Marketing to shape launches and own how it gets packaged and adapted across target verticals and personas.
• Partner with Demand Gen and Content to develop full funnel campaigns that build thought leadership, drive demand, and mature pipeline.
• Regularly conduct market, customer, and competitive research, grounding positioning and strategy in real customer needs and differentiated value.
• Align on solutions prioritization and market opportunity across Product, GTM, and Marketing leadership teams.

Requirements

• 6-8+ years of experience in Product Marketing, Solutions Marketing, or a related role in B2B SaaS.
• Proven experience marketing complex, workflow-driven products to enterprise buyers.
• Demonstrated ability to connect technical product capabilities to customer problems, outcomes, and business value.
• Expertise in developing positioning and messaging, and translating it into sales-facing and customer-facing assets across different audiences, segments, and verticals.
• Experience contributing to product launches, including translating core launch messaging into content for specific industries or personas and building out assets.