Senior Product Marketing Manager, Roadmap Narrative & Release Strategy

Chicago, IL (Hybrid)

$134K/yr – $225K/yrSenior Level8+ years expFull time

Posted 4 months ago

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Job Summary

The role centers on shaping an Innovation Story by aligning Product and Marketing around a forward-looking roadmap. You will craft high-level narratives, evaluate features for impact, and unify roadmap items into market moments. A strong cross-functional and executive-facing skill set is essential, with focus on value propositions and clear communications. The position offers benefits such as time off, health plans, retirement options, and learning opportunities.

Job Description

Responsibilities

  • Partner with Product to transform the technical roadmap into a forward-looking "Innovation Story" that excites the market about where Docusign is headed
  • Drive the strategic framework for evaluating and tiering new features to ensure our most impactful roadmap items get the most visibility
  • Build a high-level content plan that turns monthly roadmap updates into a consistent, narrative-driven cadence of innovation
  • See the "forest through the trees" by identifying how roadmap items across different teams can be combined into unified, high-impact market moments
  • Act as the strategic bridge between Product and Marketing, creating the business cases and proposals for how we introduce roadmap innovations
  • Refine internal launch processes to reduce communication "noise," ensuring our customers stay focused on the most value-added releases
  • Distill deep-stack technical milestones into clear, executive-ready value propositions for internal and external stakeholders

Requirements

  • 8+ years in B2B SaaS or enterprise tech product marketing (Senior level) and experience with complex sales cycles
  • Experience crafting compelling high-level product narratives and simplifies complex concepts into customer-centric stories
  • Demonstrated success in leading high-stakes, cross-functional programs and complex GTM initiatives from inception to execution
  • Bachelor’s degree in Marketing, Business, Communications, or a related field

Preferred

  • MBA or relevant Master’s degree
  • Ability to synthesize signals from across a broad business to form recommendations that inform company-level product strategy
  • Exceptional ability to build rapport and drive consensus with C-suite and VP-level leadership without direct authority
  • Thrives in a rapidly evolving environment and can navigate the ambiguity of long-term roadmap planning with a proactive, "market-in" mindset
  • Highly organized, detail-oriented, capable of managing multiple complex projects and deadlines
  • Ability to work independently, take initiative, and execute with minimal supervision.
  • Outstanding verbal, written, and presentation skills
  • Ability to translate complex technical concepts into compelling value propositions
  • Ability to build relationships, influence without direct authority, and drive consensus across diverse, cross-functional teams

Benefits

  • Paid Time Off: earned time off, as well as paid company holidays based on region
  • Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement
  • Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
  • Retirement Plans: select retirement and pension programs with potential for employer contributions
  • Learning and Development: options for coaching, online courses and education reimbursements
  • Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events
Docusign logo

Docusign

3.6 Glassdoor

Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign IAM, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).

Founded in 2003
San Francisco, California, USA
8.1K employees (418 in marketing)
61% recommend to a friend
49% CEO approval

Traffic Signals

Monthly Visitors
61.5M
Monthly Google Ads Budget
$1.9M
Traffic Source Mix
Search
17%
Direct
57%
Referral
25.4%
Social
0.2%
Paid
0.4%

Headcount Trend

Current headcount: ~8.1K

Marketing Team

Marketing Team Size
291 (4% of company)
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$536.2M
Last Raise
$300M
Secondary Market, 9 years ago

Funding History

  • Jun 2017
    Secondary Market
  • Mar 2017
    Secondary Market
  • Oct 2016
    Secondary Market

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