Responsibilities

• Define and evolve the portfolio-level positioning and messaging strategy for EngageOne, ensuring clear differentiation in the Customer Communications Management (CCM) and customer engagement market.
• Lead go-to-market strategy for major releases and strategic initiatives, aligning Product, Sales, and Marketing teams to deliver coordinated launches and measurable business impact.
• Partner with Corporate Marketing, Demand Generation, and Sales Enablement to activate messaging through programs, campaigns, and enablement that drive pipeline growth, customer adoption, and retention.
• Translate deep product and technical knowledge into compelling value narratives, sales tools, and customer-facing content that support complex B2B buying cycles.
• Analyze market trends, buyer personas, competitive dynamics, and performance data to identify strategic opportunities and prepare business cases for Marketing, Product, and Sales stakeholders.
• Support and influence analyst relations and media engagement
• Collaborate with tech partners to build compelling joint value propositions and go-to-market plans.
• Provide direction to less senior product marketing contributors to ensure alignment, consistency, and scale across portfolio messaging and execution.

Requirements

• Bachelor’s degree in Marketing, Computer Science, Business, or a related field. Equivalent experience will be accepted in place of the education requirement.
• 6+ years of experience in Product Marketing for B2B software sales. A portion of that experience may be in Product Management.
• Excellent written and presentation skills to articulate value propositions and use cases that resonate with target personas, press, analysts, and the Precisely team.
• Strong organization and time management skills, including the ability to prioritize and handle multiple projects with cross-functional and virtual teams.
• Demonstrated success in leading, developing, and scaling high-performing teams
• Experience creating core product marketing material such as use case descriptions, persona definitions, and product messaging documents.
• Experience creating go-to-market strategies and collaborating with other Marketing functions to execute them.
• Experience delivering a range of product content, including sales presentations, sales enablement material, webinar content, and eBooks.
• Experience marketing Customer Communications Management (CCM), customer engagement, CX, or enterprise communications software strongly preferred.
• Familiarity with regulated industries such as financial services, insurance, or telecommunications is a plus.
• Travel is required: Yes – Approximately 5%