Drive product marketing for Postman features and services, shaping messaging and launches to raise awareness and market penetration.

• Act as a product marketing lead for Postman features and services, and take ownership of the strategy to drive awareness and market penetration of key capabilities
• Work with engineering teams to distill key functionality and benefits into customer facing value messaging
• Craft compelling, and differentiated outbound product messaging and content (like blogs, videos, tutorials, web pages, webinars, social media that resonate with target personas.
• Enable the field on our solutions, through training and content (e.g. pitch decks and playbooks, etc)
• Plan and implement feature and service launches (with operational marketing teams), including creating launch materials and content to support and coordinate with team members
• Support Postman events, third party trade shows and other events to help showcase our products to attendees.

Requirements

• 5+ years of professional non-internship product marketing experience or 2+ years of post-MBA management or strategy consulting experience
• Experience in software, SaaS, Developer Tools, or DevOps
• Experience building product positioning and messaging
• Experience with customer segmentation, profiling, and targeting

Preferred

• Direct experience with developers, and audiences that build applications
• Experience crafting engaging content for developers
• Comfortable marketing to technical leaders
• Familiarity with Postman API Platform