Responsibilities

• Strategic GTM Ownership- Drive the global end-to-end go-to-market strategy for our embedded financial services offerings (Capital, Accounts, Issuing), defining how we position, price, and launch products to the world’s largest SaaS platforms.
• Product Influence & Market Intelligence- Act as the strategic voice of the platform customer. Conduct deep market research and competitive analysis to influence the product roadmap and identify untapped vertical growth opportunities.
• Narrative & Positioning- Craft world-class, differentiated product messaging that simplifies complex financial architectures into high-impact value propositions for C-level executives.
• Commercial Enablement- Partner with cross-functional global teams to equip sales and account management with sophisticated, localized GTM playbooks, value-selling frameworks, and co-marketing strategies.
• Scalable Demand Generation Strategy- Collaborate with regional marketing teams to design impactful campaigns and content strategies (whitepapers, videos, case studies) that effectively capture and convert top-funnel demand.