Senior Product Marketing Manager - Platform

Emeryville, CA (Hybrid)

$131K/yr – $201K/yrSenior Level5+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the platform GTM and storytelling for an enterprise IT security and operations platform, turning complex capabilities into business value and driving adoption.

  • Platform ownership: messaging, launches, enablement, and adoption programs for a multi-audience IT/security platform.
  • Voice of the customer: direct market feedback to shape positioning, POV, and product direction.
  • Content engine: platform narratives, thought leadership, sales assets, and external-facing storytelling that scale across teams.

Job Description

Responsibilities

  • Own and execute go-to-market strategy for the Tanium Autonomous IT Platform (platform services and capabilities), including messaging, launches, enablement, and adoption programs
  • Develop clear, differentiated messaging and positioning that translates complex platform capabilities into compelling customer value (IT operations, security, and executive audiences)
  • Act as a strong voice of the customer — engaging directly with users, prospects, and the market to inform messaging, shape POV, and influence product direction
  • Build and scale a high-impact content engine, including platform narratives, thought leadership, sales assets, technical content, and external-facing stories
  • Partner with product management and engineering to define and communicate platform strategy, packaging, and roadmap themes with crisp narratives and proof points
  • Partner with sales and enablement to create sales plays and platform use cases that show how customers adopt and realize value from the platform across teams and environments
  • Drive market and competitive intelligence across endpoint management, security, and platform ecosystems; identify trends, buyer needs, and differentiated opportunities
  • Collaborate cross-functionally with Product, Sales, CS, and Marketing to gather feedback, refine positioning, and continuously improve go-to-market effectiveness
  • Support and present to customers, partners, and internal stakeholders to build awareness, credibility, and adoption

Requirements

  • 5+ years of experience in product marketing, solutions marketing, or outbound product management
  • Experience driving go-to-market strategy, including messaging, content development, product launches, and sales enablement
  • Experience marketing platform or technical products and translating complex capabilities into clear, business-focused value propositions
  • Experience with endpoint management, security, IT operations, cloud infrastructure, or adjacent enterprise platforms (e.g., vulnerability management, ITSM, SIEM/EDR, observability) is a plus
  • Strong experience in market and competitive analysis, with the ability to identify trends and inform positioning
  • Experience working cross-functionally with product, engineering, sales, and marketing teams in a fast-paced environment
  • Bachelor’s degree required; MBA preferred

Preferred

  • MBA preferred
  • Experience with endpoint management, security, IT operations, cloud infrastructure, or adjacent enterprise platforms is a plus
  • Experience marketing platform or technical products and translating complex capabilities into clear, business-focused value propositions

Benefits

  • equity awards
  • medical, dental and vision plan
  • family planning benefits
  • health savings account
  • flexible spending account
  • transportation savings account
  • 401(k) retirement savings plan with company match
  • life, accident and disability coverage
  • business travel accident insurance
  • employee assistance programs
  • disability insurance
  • other well-being benefits
Tanium logo

Tanium

4.2 Glassdoor

Tanium delivers Autonomous IT. With real-time endpoint intelligence and control, organizations can innovate faster, stay resilient, and move their business forward with confidence.Autonomous IT. Unstoppable Business.Visit www.tanium.com and follow us on LinkedIn, X, Instagram and YouTube. We’re not just best-in-category, we define the category. Join us! Find your next career here: https://www.tanium.com/about-us/careers/

Founded in 2007
Kirkland, Washington, USA
2.3K employees (138 in marketing)
81% recommend to a friend
96% CEO approval

Traffic Signals

Monthly Visitors
266K
Monthly Google Ads Budget
$72.7K
Traffic Source Mix
Search
31.8%
Direct
50.7%
Referral
9.5%
Social
5.1%
Paid
2.8%

Headcount Trend

Current headcount: ~2.3K

Marketing Team

Marketing Team Size
117 (5% of company)

Funding

Total Funding
$1B
Last Raise
$150M
Secondary Market, 5 years ago

Funding History

  • Jun 2021
    Secondary Market
  • Oct 2020
    Series Unknown • $150M
  • Jun 2020
    Series Unknown • $117.2M

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