Responsibilities - Value Proposition & Messaging: Craft compelling and differentiated value propositions that highlight product benefits and resonate with customer needs. Develop comprehensive messaging frameworks that clearly articulate product features and advantages. - Go-to-Market Strategy & Execution: Develop and execute go-to-market strategies for new product launches and feature releases, encompassing messaging, communication channels, and rollout timelines - Market Intelligence & Segmentation: Conduct market and competitive analyses to identify key target segments and develop customer personas, informing product positioning decisions - Cross-Functional Collaboration: Partner closely with product management, sales, marketing, and partnerships teams to ensure alignment on product positioning, messaging, and go-to-market strategies. - Sales Enablement: Develop and deliver enablement resources, including sales decks, battle cards, and one-pagers, helping sales teams communicate product value effectively Requirements - 8+ years of proven experience in product marketing or a related field, preferably within a B2B or technology environment . - Demonstrated success in developing and executing impactful product marketing strategies that drive product adoption and revenue growth. - Strong understanding of market dynamics, customer insights, and competitive landscapes within a defined product area . - Exceptional communication, presentation, and storytelling skills, with the ability to articulate complex concepts clearly and persuasively. - Proven ability to work effectively in a cross-functional environment, collaborating with product management, sales, marketing, and partnerships teams. - Strong analytical skills, with proficiency in market research, data analysis, and customer segmentation techniques. - Familiarity with marketing automation platforms and CRM systems. Preferred Benefits - Flexible Paid Time Off - Paid Holidays and Floating Holidays - Medical, Dental, Vision, FSA, HSA with employer contribution, Life Insurance and Pet Insurance - 401k with Employer Match - Take up to 2 Days of Paid Time Off to Volunteer with a 501c Organization - Paid Parental Leave - Company-subsidized membership to Wellhub and Peloton - Fertility and family-building support through Carrot