Responsibilities

• Conducting market and customer research to stay in touch with buyer needs, and create and maintain clear, differentiated messaging that resonates with our target audience
• Be the customer and product subject matter expert on pains and needs
• Owning the core bill of materials including messaging framework, FAQ, and demos to enable our sales teams
• Developing and executing the go-to-market plan for new product/feature releases collaborating across Engineering/Product, Marketing, Finance, Sales & Customer Success teams
• Cross-functional collaboration across GTM teams regarding messaging and high-value solution assets
• Demonstrating a strong ability to lead cross-functional teams to drive business and product results that measurably deliver company impact and pipeline
• Bringing exceptional ability to drive key business objectives with data-driven, fact-based insights that lead to well-informed strategic plans, quick decision making, and impactful outcomes

Requirements

• 5-7+ years of experience working as a product marketer in the technology industry
• Exceptional communication, writing and presentation skills
• Experience defining and executing go-to-market strategies across marketing, sales, partner and customer teams
• History creating messaging frameworks and positioning for individual and platform solutions that resonate with buyers
• Ability to deliver clear and compelling customer-facing messaging and materials
• Experience using AI tools to accelerate content creation, streamline workflows, and outputs
• Expertise in B2B SaaS with the ability to rapidly gain an in-depth knowledge of Outreach, the Revenue Orchestration category, competitors and their AI advancements
• Proven ability to drive key business objectives with quick decision making for impactful outcomes
• Bachelor's degree required
• Enthusiastic with strong attention to detail, creative, open-minded, persistent, and highly collaborative

Benefits

• Flexible time off
• 401k to help you save for the future
• Generous medical, dental, and vision coverage for full-time employees and their dependents
• A parental leave program that includes options for a paid night nurse, and a gradual return to work
• Infertility/ assisted reproductive services benefit
• Employee referral bonuses to encourage the addition of great new people to the team
• Snacks and beverages in the Office, along with fun events to celebrate
• Diversity and inclusion programs that promote employee resource groups like Outreach Women's Network, Latinx community, Outreach Black Connection, AAPI community, Pride/LGBTQIA+, Gender+, Disability Community, and Veterans/Military