Responsibilities

• Marketing campaign planning and execution: Executing and helping build a plan tailored for the US, including media/channel strategies, communication tactics, and integrated marketing campaigns.
• Positioning & Messaging Mastery: Deeply understand our market and customers to compose powerful, differentiated positioning. Craft impactful messaging frameworks that resonate with our target audiences.
• Growth/Lifecycle Campaigns: Work in partnership with Product to drive customer acquisition and engagement. Develop a deep understanding of customer journeys that lead to targeted campaigns and greater customer loyalty.
• Creative problem-solver: Working with the team to market to a new audience and find innovative ways to grow the brand.
• Market Insights: Aggregating trends, customer feedback and market insights into clearly defined positioning that works with Monzo brand narratives and story.
• Integrated Marketing across channels: Developing and implementing marketing plans across multiple channels, including digital, social, and traditional media.
• Working with Creative and Media agencies: Partnering with best in class agencies and own day to day agency management.
• Stakeholder Management: Working with stakeholders within Monzo to align marketing efforts with overall business objectives.
• Brand Consistency: Upholding Monzo's brand identity and values while adapting to the nuances of the US market. Ensure consistency in messaging and branding across all touchpoints.
• Reporting: Working with data teams to report frequently on key metrics, providing insights and actions.