Responsibilities

• Positioning & Messaging: Develop and refine clear, compelling product messaging for Minty’s shopper and eCommerce audiences.
• Go-to-Market Execution: Own and execute product and feature launches, including messaging, assets, channel coordination, and performance tracking.
• Cross-Functional Partnership: Work closely with product, sales, and customer success to bring market insights into development and ensure successful launches.
• Content & Enablement: Create high-impact materials (decks, one-pagers, case studies, web copy) that support sales and marketing efforts.
• Market & Customer Insights : Gather and synthesize competitive intelligence, customer feedback, and data to inform positioning and campaigns.
• Campaign Support & Alignment: Partner with growth, brand, and content teams to ensure consistent messaging across channels.
• Performance & Optimization: Track results and continuously iterate to improve adoption, engagement, and revenue impact.
• Use AI and AI agents in every fact of product marketing.

Requirements

• Bachelor’s degree in Marketing, Business, or related field
• 5–8 years of experience in product marketing, preferably in consumer tech, ecommerce, or a two-sided platform environment
• Hands-on experience executing go-to-market launches, including building assets, coordinating cross-functional teams, and measuring results
• Experience marketing to both consumer and B2B (brand/merchant) audiences
• Familiarity with marketing automation, AI-powered tools, and CRM platforms (e.g., HubSpot)
• Strong writing and communication skills, with the ability to translate complex products into clear, compelling messaging
• Proven ability to manage multiple projects and drive execution in a fast-paced environment

Preferred

• Strong analytical mindset with the ability to translate data into actionable insights
• Experience supporting category creation or emerging product narratives
• Familiarity with browser extensions, mobile apps, or ambient/passive commerce tools
• Background in AI, savings, loyalty, or affiliate marketing products
• Comfortable working quickly and leveraging AI tools to accelerate content creation and iteration
• Highly organized and detail-oriented, with a bias toward action and execution

Benefits

• Great benefits - medical, dental, vision and more
• Flexible vacation designed to enable you to be your best
• 401K plan with company match
• Apple products provided to set up your home office
• Peer-to-peer micro bonus environment powered by Bonusly
• Performance appraisal & recognition system powered by 15Five
• Home internet reimbursement