Senior Product Marketing Manager, Market Intelligence at Culture Amp | San Francisco, CA | $140K/yr – $155K/yr

Culture Amp

Senior Product Marketing Manager, Market Intelligence

San Francisco, CA (On-site)

$140K/yr – $155K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive Culture Amp’s competitive intelligence program to fuel sales enablement, product strategy, and executive decision-making.

Own end-to-end CI, battlecards, and AI-powered content delivery across functions.
Translate competitive signals into actionable narratives for sales and leadership.
Collaborate with Revenue Enablement, PMM, and Sales to turn intelligence into measurable outcomes.

Job Description

Responsibilities

Own and evolve Culture Amp’s end-to-end competitive intelligence program from monitoring and synthesis, to enablement and rapid response.
Build and maintain a field-ready library of battlecards, depositioning guides, and objection-handling content for top competitors, and scale delivery through AI-powered workflows (e.g., Glean agents).
Lead the win/loss program end-to-end: interview and survey cadence, CRM data quality, analysis, and regular readouts to senior leadership with a focus on surfacing the ‘why’, not just the numbers.
Synthesize market intelligence across analyst reports, industry events, and competitive tracking into a clear point of view on where the market is heading and what it means for Culture Amp’s positioning and roadmap.
Partner with Revenue Enablement to build training programs that drive genuine field adoption of competitive and market intelligence assets — not just distribution.
Partner with Solutions PMM and Solutions Engineering to contribute market evidence and competitive context to sales narratives, business case templates, and value proof points used in enterprise sales cycles.
Collaborate with marketing teams to inform targeted campaigns and sales plays vs the competition.
Provide deep insight into competitor capabilities to inform gaps and opportunities in our product roadmap.

Requirements

5+ years of B2B SaaS marketing experience, with meaningful depth in competitive intelligence, market research, and enabling commercial teams
Proven track record of building CI and/or win/loss programs that actually influence sales outcomes, not just produce reports
Strong analyst mindset: comfortable working across qualitative and quantitative data sources, synthesizing ambiguous market signals into clear, prioritized insights
Excellent communicator and storyteller — able to translate competitive data into crisp, compelling narratives for sales reps and executive buyers alike
Track record of effective cross-functional collaboration, particularly with Sales, Product, and Revenue Enablement
Hands-on familiarity with competitive intelligence tooling (e.g., Crayon, Klue, Clozd) and CRM-based win/loss tracking
Comfortable with ambiguity and motivated by the opportunity to build and improve — this role has room to significantly shape how intelligence and value are operationalized at Culture Amp

Preferred

Domain experience in HR tech, HCM, employee experience, or adjacent B2B SaaS categories — familiarity with the competitive landscape is a meaningful advantage
Experience scaling competitive or value programs with AI-powered tooling, including workflow automation and LLM-based content generation
Experience developing ROI frameworks, business case tools, and value proof points used in enterprise sales cycles
Experience working in a company undergoing rapid product expansion or narrative transformation
Bachelor’s degree in Marketing, Business, Economics, or related field; MBA or equivalent experience preferred

Benefits

Employee Share Options Program: We empower you to be an owner in Culture Amp and share in our success
Programs, coaching, and budgets to help you thrive personally and professionally
Access to external providers for mental wellbeing and coaching support to sustain the wellbeing, safety and development of our people
Monthly Camper Life Allowance: An automatic allowance paid out each month with your pay - you can spend it however you like to help improve your experience and life outside work
Team budgets dedicated to team building activities and connection
Intentional quarterly wellbeing pauses: A quarterly company-wide shutdown day in each region to to collectively pause, reset and focus on restoration and rest
Extended year-end breaks: An extended refresh period at the end of year
Excellent parental leave and in work support program available from day 1 of joining Culture Amp
5 Social Impact Days a year to make a positive impact on the community outside of work
MacBooks for you to do your best & a work from home office budget to spend on setting up your home office

Culture Amp

3.5 Glassdoor

Culture Amp is the world’s leading employee experience platform, revolutionizing how 25 million employees across more than 7,500 companies create a better world of work. Culture Amp empowers companies of all sizes and industries to transform employee engagement, drive performance management, and develop high-performing teams. Powered by people science and the most comprehensive employee dataset in the world, the most innovative companies including Canva, On, Asana, Dolby, McDonalds and Nasdaq depend on Culture Amp every day.Culture Amp is backed by leading capital venture funds and has offices in the US, UK, Germany and Australia. Culture Amp has been recognized as one of the world’s top private cloud companies by Forbes and most innovative companies by Fast Company.For more information visit cultureamp.com.

Founded in 2010

Cremorne, Victoria, AUS

1K employees (85 in marketing)

www.cultureamp.com

58% recommend to a friend

85% CEO approval