Senior Product Marketing Manager

USA (On-site)

$99K/yr – $124K/yrSenior LevelFull time

Posted 2 months ago

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Job Summary

Lead product marketing for the EPM Close & Consolidation and FP&A platform, owning messaging, launches, and upgrade programs across two capability areas.

  • Own messaging and positioning for two EPM capabilities and coordinate cross-functional launches.
  • Must-have: Product marketing experience in B2B enterprise software.
  • Standout: Platform-level scope with upgrade programs spanning legacy products.

Job Description

Responsibilities

  • Product Positioning & Messaging - Own and evolve the messaging and positioning framework for our flagship EPM platform across its Close & Consolidation and Financial Planning & Analysis use cases.
  • Maintain positioning for legacy close and consolidation products in scope, calibrated to their upgrade stage and customer base.
  • Translate platform capabilities into buyer-centric narratives that resonate across CFOs, Controllers, FP&A leaders, and IT decision-makers.
  • Drive content strategy for core sales assets: solution briefs, battlecards, pitch decks, and web copy.
  • Platform Initiative Contribution - Serve as the PMM lead for Close & Consolidation and Financial Planning & Analysis within an active, cross-functional platform initiative.
  • Own capability-area messaging, launch assets, and sales enablement in support of a near-term go-live milestone.
  • Partner with the broader EPM PMM team and cross-functional stakeholders to ensure positioning is cohesive across the full portfolio.
  • Customer Upgrade Program Strategy & Execution - Serve as the primary PMM contributor to customer upgrade programs targeting existing customers on legacy close and consolidation and legacy FP&A products.
  • Develop product-specific upgrade enablement content: feature mapping, objection handling guides, customer FAQs, readiness content, and campaign messaging.
  • Partner with program leadership to execute a director-led upgrade program architecture across a one to two year horizon.

Requirements

  • Product marketing experience, with at least one year in B2B enterprise software.
  • Deep domain expertise in EPM, financial close, consolidation, or financial planning and analysis software—you understand the buyer’s world, not just the product.
  • Hands-on competitive intelligence experience—you’ve built battlecards, run win/loss programs, and turned market data into seller-ready insights.
  • Experience supporting go-to-market efforts in international markets.
  • Demonstrated ability to develop and execute customer upgrade or transition programs—accelerating existing customers’ path to flagship solutions is a material part of this role.
  • Exceptional written and verbal communication skills—you write crisp messaging and can present confidently to executives and customers alike.
  • Ability to manage multiple workstreams simultaneously in a fast-moving, portfolio-driven environment.

Nice to Have

  • Experience marketing through a platform consolidation or major portfolio architecture transition.
  • Familiarity with Crayon, Klue, or similar competitive intelligence platforms.
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insightsoftware

insightsoftware is a global provider of Connected Solutions for the Office of the CFO. We believe an actionable business strategy begins and ends with accessible financial data. With solutions across financial planning and analysis (FP&A), accounting, and operations, we transform how teams operate, empowering leaders to make timely and informed decisions. With data at the heart of everything we do, insightsoftware enables automated processes, delivers trusted insights, boosts predictability, and increases productivity. Learn more at insightsoftware.com.

Founded in 2002
Raleigh, North Carolina, USA
2.3K employees (119 in marketing)

Traffic Signals

Monthly Visitors
255K
Monthly Google Ads Budget
$608.3K
Traffic Source Mix
Search
54.4%
Direct
33.9%
Referral
7.5%
Social
2.6%
Paid
1.4%

Headcount Trend

Current headcount: ~2.3K

Marketing Team

Marketing Team Size
103 (5% of company)
Median Career Experience
11 years
Median Tenure
3.8 years
Marketing Roles Posted (Last 30 Days)
7

Funding

Total Funding
$1B
Last Raise
$1B
Private Equity, 5 years ago

Funding History

  • Jul 2021
    Private Equity • $1B
  • Aug 2019
    Private Equity

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