Senior Product Marketing Manager I at Housecall Pro | USA

Housecall Pro

Senior Product Marketing Manager I

USA (Remote)

Salary Not AvailableSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive product marketing for a PLG, B2B SaaS startup serving home service pros, shaping go-to-market, adoption, and messaging across channels.

Own go-to-market strategies and experiments for new offerings and features.
Must-have: 5+ years in Product Marketing with B2B SaaS and PLG.
Standout: Cross-functional collaboration to craft messaging and channel strategy.

Job Description

Responsibilities

Impact velocity of customer acquisition by bringing new solutions to market
Develop solution adoption and product growth plans using customer, opportunity, and revenue analysis
Partner with product and marketing teams to convert casual users to power users
Develop customer-focused product messaging and positioning across multiple channels (i.e. email, social media, video, website)
Implement go-to-market strategies for new offerings and features
Conduct and support customer research, A/B testing, and launch execution
Create an experimentation engine for messaging, packaging, channel, and cohort tests
Analyze performance data and customer feedback to generate insights about usage rates
Collaborate with the creative team to develop high-impact marketing assets
Recommend improvements to departmental strategies and team processes

Housecall Pro

3.7 Glassdoor

Housecall Pro was founded in 2013 with one mission: to help home service professionals succeed.Today, more than 200,000 Pros use our powerful, easy-to-use platform to run and grow their businesses—from scheduling and dispatching to payments, customer communication, and beyond. We make work simpler, more innovative, and more profitable.But we’re more than just software—we’re a movement. We #ChampionTheTrades by providing the tools, resources, training, and community to support every Pro on their journey.Whether you're HVAC, Plumbing, Electrical, Cleaning, or any skilled trade—we’re here for you. we’ve built the largest, most connected network of home service Pros united by purpose and pride.We show up for our Pros every day—through mentorship, recognition, and advocacy. Because when you grow, we all grow.Join the movement. Champion the Trades with us: https://bit.ly/46SBt9k

Founded in 2013

Denver, Colorado, USA

1.3K employees (106 in marketing)

www.housecallpro.com

69% recommend to a friend

78% CEO approval