Drive HR-focused product marketing and GTM initiatives for a B2B SaaS platform, shaping messaging and sales enablement to win across the HR lifecycle.

• Lead differentiated positioning, high-impact messaging, and customer-facing content for HR lifecycle solutions.
• Partner with Sales Operations and Growth Marketing to design go-to-market plays that build pipeline and accelerate acquisitions and upsells.
• Act as strategic partner to Sales and Enablement by developing playbooks, training, and tools to close deals faster.
• Serve as primary SME on HR buyer personas to uncover insights and prioritize high-win use cases.

Must-have: 8+ years of product marketing in B2B SaaS with an HR focus.

Standout: Proven ability to develop and execute GTM programs that drive product solution adoption.

Preferred

• MBA from top tier school or work equivalent
• 4+ years of engagement targeting HR personas
• Self-starter who can accomplish projects with minimal supervision
• Highly collaborative, enthusiastic, open, proactive, and results-driven
• Strong analytical and problem-solving skills with data-driven customer insights
• Excellent verbal and written communication skills
• Proven track record working with cross-functional teams
• Ability to simplify complex topics for non-technical audiences
• Experience developing and executing GTM strategies and innovative adoption programs
• Experience creating and leading sales plays with measurable impact

Benefits

• Paid Time Off: earned time off, as well as paid company holidays based on region
• Paid Parental Leave: up to six months off with your child after birth, adoption or foster care placement
• Full Health Benefits Plans: 100% employer-paid and minimum employee contribution health plans from day one
• Retirement Plans: select retirement and pension programs with potential for employer contributions
• Learning and Development: coaching, online courses and education reimbursements
• Compassionate Care Leave: paid time off after loss of a loved one and other life-changing events