Senior Product Marketing Manager - GTM

USA (Remote)

$112K/yr – $154K/yrSenior Level5+ years expFull time

Posted 6 weeks ago

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Job Summary

Own and shape the market approach for AI capabilities, turning product ideas into adoption and revenue through cross-functional GTM leadership.

  • GTM ownership: align product, marketing, sales and CS around a single narrative and launch plan.
  • Positioning and assets: translate outcomes into differentiated messaging and scalable launch materials.
  • Cross-functional influence: use data and storytelling to accelerate adoption and guide the next evolution.

Job Description

  • Own the end-to-end GTM strategy and execution for our portfolio of AI-powered capabilities and marketing tools, ensuring they drive measurable adoption, expansion, and revenue impact
  • Synthesize customer, market, and competitive insights into sharp and actionable recommendations that shape how specific product initiatives are positioned, scoped, and brought to market.
  • Develop clear, differentiated positioning that makes new functionality feel obvious and compelling — connecting what we build to the outcomes that matter most to our customers and their clients.
  • Partner closely with creative teams to produce high-quality, high-impact campaign assets and launch materials that will stand out from the clutter
  • Enable Sales, Support, and Customer Success with the narratives and tools they need to confidently sell and grow adoption
  • Identify expansion opportunities and influence pricing and packaging decisions in partnership with Product, Finance, and Revenue teams
  • Be the connective tissue across Product, Marketing, Lifecycle, Sales, and Customer Success, ensuring alignment on priorities, narratives, and execution against shared business goals
  • Close the loop post-launch, using data and qualitative insight to refine positioning, accelerate adoption, and inform what comes next
  • Represent Boulevard externally at industry events and in thought leadership, reinforcing our position as a category leader
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Boulevard

3.8 Glassdoor

Boulevard is the business management platform trusted by the fastest-growing salons, spas, and med spas. We’ve earned the trust of thousands of businesses across the nation by striving to give them the same incredible service and support they give their clients. Our innovative platform delivers personalized, enjoyable experiences with online appointment scheduling, seamless business management, marketing, and payments that are simple, elegant, and reliable.Developed in collaboration with industry-leading owners and operators, our easy-to-use platform-as-a-service is carefully designed to drive revenue, automate workflows, and convert every visitor into a valuable, long-term client. By facilitating a better, more personalized client experience, we empower businesses to give their clients more of the magical moments that matter most. As a venture-backed, fully remote startup based in Los Angeles, we are innovating at the intersection of beauty and technology. We are thoughtfully unapologetic about challenging the status quo in our pursuit to help people become the best version of themselves. We leverage technology, design, and style to unleash the untapped potential in all of us, drive real results, and improve the lives of our customers and the clients they serve. We’re just getting started 🚀 Learn more and join our cause here: https://joinblvd.com/careers

Founded in 2016
Los Angeles, California, USA
534 employees (36 in marketing)
65% recommend to a friend
80% CEO approval

Traffic Signals

Monthly Visitors
1.5M
Monthly Google Ads Budget
$57.5K
Traffic Source Mix
Search
38.7%
Direct
50.7%
Referral
6.5%
Social
3.6%
Paid
0.4%

Headcount Trend

Current headcount: ~538

Marketing Team

Marketing Team Size
21 (4% of company)
Median Career Experience
13 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$188M
Last Raise
$80M
Series D, 8 months ago

Funding History

  • Jul 2025
    Series D • $80M
  • Aug 2022
    Series C • $70M
  • Nov 2020
    Series B • $27M

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